Inspiring Entrepreneurship: Candace Nelson at CREATE Event for Emerging Restaurateurs

Learn about the entrepreneurial journey of Candace Nelson, founder of Sprinkles Cupcakes, and keynote speaker at the CREATE Event for Emerging Restaurateurs.

cooked food on round white ceramic plate

Photo by Louis Hansel on Unsplash

The Rise of Sprinkles Cupcakes

Candace Nelson's entrepreneurial story took off with the founding of Sprinkles Cupcakes in 2005 in Los Angeles. Alongside her husband, Charles, Nelson created a cupcake empire that quickly gained popularity among celebrities and ignited the cupcake craze of the early 2000s. What set Sprinkles apart was not only its delicious treats but also its innovative approach, including introducing Sprinkles ATM vending machines for convenient cupcake purchase.

From Cupcakes to Pizzerias

After the success of Sprinkles, Candace Nelson ventured into the world of Neapolitan pizza by launching Pizzana in 2017. This new restaurant concept combined her passion for artisanal food with a fresh take on traditional Italian cuisine. Today, Pizzana has expanded to seven locations across California and Texas, showcasing Nelson's versatility and vision in the culinary landscape.

Multifaceted Entrepreneurship

Beyond her ventures in the restaurant industry, Candace Nelson has made a mark in the media and literary world. As a judge on popular TV shows like 'Cupcake Wars,' 'Sugar Rush,' and a guest appearance on 'Shark Tank,' Nelson has shared her expertise and creativity with a wide audience. Additionally, her authored books, 'The Sprinkles Baking Book' and 'Sweet Success,' have provided insights and inspiration to aspiring chefs and entrepreneurs.

Candace Nelson's Impact and Inspiration

As a keynote speaker at the CREATE Event for Emerging Restaurateurs, Candace Nelson embodies the spirit of entrepreneurship and innovation. Her journey from finance to founding successful restaurant chains serves as a motivating example for aspiring business owners. By sharing her experiences and insights, Nelson aims to empower the next generation of restaurant leaders to reach new heights of success in the competitive culinary world.

CREATE Event: Fostering Growth and Learning

CREATE: The Event for Emerging Restaurateurs offers a unique platform for restaurant company leaders looking to expand their businesses. With a focus on education and inspiration, this event aims to equip attendees with the tools and knowledge needed to navigate the challenges of the industry. By bringing together visionaries like Candace Nelson, CREATE fosters a culture of innovation and growth among small and mid-sized restaurant chains.

Join the Conversation at CREATE

Don't miss the opportunity to be part of the CREATE Event for Emerging Restaurateurs and gain valuable insights from industry experts like Candace Nelson. Register now to attend this transformative event, taking place from Oct. 9-11 in Nashville. Engage with like-minded professionals, learn from success stories, and fuel your entrepreneurial spirit at CREATE.

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