PizzaExpress to Bring Houston TX Hot Chicken to UK, Ireland
PizzaExpress will master franchise Houston TX Hot Chicken across the U.K. and Ireland, targeting 50 sites in three years with three openings in six months.
Jul 13, 2026
PizzaExpress will master franchise Houston TX Hot Chicken across the U.K. and Ireland, targeting 50 sites in three years with three openings in six months.
Jul 13, 2026
Wingstop posts 8.7% comp decline; leans on Club Wingstop loyalty, sports-heavy media, and smart kitchens to rebuild traffic. Investors eye July 29, 2026 results.
Jul 13, 2026
Love & Honey Fried Chicken signs 20-unit Southeast Florida deal, halves wait times, and lifts AUV to $2M as it scales franchising beyond the Northeast.
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Wonder acquires Mighty Quinn’s BBQ, aligning ops and tech to scale via food halls and delivery, backed by funding as it readies Texas expansion and eyes a 2027–2028 IPO.
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Slim Chickens’ president and COO Christina Vaughan shares brand, prototype, and AI strategies ahead of her QSR Evolution session on September 10.
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Sensory-driven menu language boosts sales 27% and speeds decisions online and in-store. Data-backed tactics, examples, and pitfalls for operators.
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OpenTable’s new Gold Tables rewards six completed bookings with priority seating, Uber One perks, and data-driven loyalty benefits across 500+ venues.
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Kyle Wiborg leads a 10-unit drive-thru push as Rita’s Italian Ice opens its first DFW site and targets rapid expansion amid a growing frozen desserts market.
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Rich Screnci leads a turnaround for Mrs. Fields and TCBY under Pearl Street Equity, focusing on fieldwork, digital upgrades, and franchise growth.
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Facing turbulent pizza sector conditions, Papa Murphy's will shutter dozens of stores as MTY Food Group refines its U.S. portfolio. Find out what these closures mean for operators and the industry.
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Explore how Applebee’s is tackling challenges in franchise development and menu innovation to improve operations and drive growth

When Moralejo assumed his role at Applebee’s, the brand's focus on lowering construction expenses and reinvigorating menu offerings set the stage for future strategic decisions. By streamlining construction costs, Applebee’s aimed to create a more favorable environment for franchise development. Additionally, intensifying menu innovation was crucial to attracting and retaining customers in the competitive casual dining sector.

Applebee’s recent contemplation of dual-branded IHOP-Applebee’s locations demonstrates the brand's willingness to explore innovative operational models. While initiatives like the Dollarita promotion have generated buzz, the chain has been grappling with declining same-store sales, as evidenced by a significant drop of 5.9% in Q3 2024. This decline underscores the importance of continuous adaptation to meet evolving consumer preferences and market dynamics.
Moralejo’s strategic vision for Applebee’s emphasizes the creation of an integrated value platform to enhance the brand's relevance among diners. This platform aims to not only replicate the success of promotions like the Dollarita but also to establish a deeper connection with guests. By focusing on building brand saliency and relevance, Applebee’s seeks to differentiate itself in the casual dining landscape and strengthen customer loyalty.

Peyton's acknowledgment of Moralejo's leadership highlights the significance of operational excellence and fostering strong relationships with franchisees. Navigating economic challenges and leading a dedicated team are pivotal aspects of maintaining a competitive edge in the restaurant industry. By prioritizing operational efficiency and collaboration with franchise partners, Applebee’s can overcome obstacles and drive sustainable growth.