Sweetgreen's Automation Journey: Balancing Innovation and Tradition

Explore Sweetgreen's automation strategy, the Infinite Kitchen model, and the delicate balance between technology and human touch in fast-casual dining.

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Photo by Aubrey Odom on Unsplash

The Evolution of Sweetgreen's Automation Vision

Sweetgreen, a renowned fast-casual brand, made headlines with its CEO's ambitious goal of fully automating all stores within five years. However, recent statements from CFO Mitch Reback indicate a revised approach to automation, showcasing a more strategic and balanced trajectory for the company's growth.

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