The Art of Branding: Lessons from Cracker Barrel's Rebranding Misstep
Discover the importance of maintaining a brand's core essence during a rebranding process, with insights from Cracker Barrel's recent misstep.
The Importance of Emotional Resonance in Branding
Cracker Barrel's recent rebranding debacle serves as a poignant reminder of the critical importance of emotional resonance in branding. When a brand strips away elements that deeply resonate with its core audience in a bid to modernize, it risks losing its soul and connection with loyal customers.
