PizzaExpress to Bring Houston TX Hot Chicken to UK, Ireland
PizzaExpress will master franchise Houston TX Hot Chicken across the U.K. and Ireland, targeting 50 sites in three years with three openings in six months.
Jul 13, 2026
PizzaExpress will master franchise Houston TX Hot Chicken across the U.K. and Ireland, targeting 50 sites in three years with three openings in six months.
Jul 13, 2026
Wingstop posts 8.7% comp decline; leans on Club Wingstop loyalty, sports-heavy media, and smart kitchens to rebuild traffic. Investors eye July 29, 2026 results.
Jul 13, 2026
Love & Honey Fried Chicken signs 20-unit Southeast Florida deal, halves wait times, and lifts AUV to $2M as it scales franchising beyond the Northeast.
Jul 13, 2026
Wonder acquires Mighty Quinn’s BBQ, aligning ops and tech to scale via food halls and delivery, backed by funding as it readies Texas expansion and eyes a 2027–2028 IPO.
Jul 13, 2026
Slim Chickens’ president and COO Christina Vaughan shares brand, prototype, and AI strategies ahead of her QSR Evolution session on September 10.
Jul 13, 2026
Sensory-driven menu language boosts sales 27% and speeds decisions online and in-store. Data-backed tactics, examples, and pitfalls for operators.
Jul 13, 2026
OpenTable’s new Gold Tables rewards six completed bookings with priority seating, Uber One perks, and data-driven loyalty benefits across 500+ venues.
Jul 13, 2026
Kyle Wiborg leads a 10-unit drive-thru push as Rita’s Italian Ice opens its first DFW site and targets rapid expansion amid a growing frozen desserts market.
Jul 13, 2026
Rich Screnci leads a turnaround for Mrs. Fields and TCBY under Pearl Street Equity, focusing on fieldwork, digital upgrades, and franchise growth.
Jul 13, 2026
Facing turbulent pizza sector conditions, Papa Murphy's will shutter dozens of stores as MTY Food Group refines its U.S. portfolio. Find out what these closures mean for operators and the industry.
Jul 13, 2026
Explore Pizza Hut's groundbreaking menu launch with Flatzz and its marketing campaign targeting solo diners. Learn about the trend of solo dining, menu innovation, and value promotion in the fast-food industry.


Pizza Hut made headlines with the largest simultaneous menu launch in its history, introducing Flatzz to the market. The CEO, Aaron Powell, hailed this move as unprecedented for its scale, showcasing the brand's commitment to innovation and meeting consumer demands.

Central to the launch of Flatzz was Pizza Hut's 'Adultzz Only' campaign, positioning the menu items as a treat for solo diners. With a focus on self-indulgence and 'me time,' the campaign tapped into the growing trend of solo dining, especially among younger consumers.
Flatzz not only brought new menu items to Pizza Hut but also represented a shift in the brand's approach to dining occasions. By offering value and variety, Pizza Hut aimed to attract customers looking for convenient and affordable options for their dining experience.
The emphasis on solo dining in Pizza Hut's marketing strategy aligns with broader changes in consumer behavior. More individuals, particularly millennials and Gen Z, are opting to dine alone for various reasons, including convenience, personal time, and changing social norms.
Pizza Hut's decision to vary the price of Flatzz in U.S. markets after 5 p.m. based on location highlights a localized approach to pricing. This strategy allows the brand to adapt to regional preferences and cost considerations, catering to the diverse customer base effectively.

While facing a competitive value environment, Pizza Hut has seen success with recent menu innovations like Cheesy Bites and Ranch Lover’s Flight. These offerings demonstrate the brand's ability to evolve and resonate with customers' changing tastes, driving growth and loyalty.