Trending Stories in the Restaurant Industry - Updates on Applebee’s, Outback Steakhouse, and More
Stay informed with the latest news in the restaurant industry, from Applebee’s value strategy to Outback Steakhouse's holiday promotions. Learn about workforce developments and exciting updates from Jersey Mike’s, Wendy’s, and Kura Sushi.
Applebee’s Refined Value Strategy
Applebee’s recent acknowledgment of missing the mark amidst challenging market conditions underscores the competitive nature of the casual dining landscape. Embracing a refined value strategy, the chain is introducing the Really Big Meal Deal, enticing customers with a choice between the Big Cluckin’ hand-breaded chicken sandwich or the Big Classic Bacon Cheeseburger, served with fries and a fountain beverage for just $9.99. This initiative aims to attract value-conscious diners while differentiating Applebee’s offerings in a crowded market.
