A Complete Guide to Restaurant SMS Marketing
Discover how restaurant SMS marketing works, from building subscriber lists and creating campaigns to improving engagement and measuring marketing performance.
Aug 14, 2026
Discover how restaurant SMS marketing works, from building subscriber lists and creating campaigns to improving engagement and measuring marketing performance.
Aug 14, 2026
The transition of Pizza Hut's CEO, Aaron Powell, marks a pivotal moment for the chain and offers valuable leadership lessons for restaurant owners. Here’s what this executive change could mean for your business.
Aug 17, 2026
Panera Bread welcomes Andrew Rebhun as its new CMO to spearhead strategic brand growth and transformation, bolstering its vision for 2028.
Aug 17, 2026
Learn how to manage cash flow in your restaurant by tracking finances, controlling costs, forecasting needs, and building cash reserves.
Aug 14, 2026
Increase online orders by simplifying checkout, optimizing menus, improving Google visibility, promoting ordering channels, and encouraging customers to order again.
Aug 12, 2026
Streamline restaurant back office operations by standardizing workflows, automating repetitive tasks, integrating systems, centralizing data, and improving accountability and efficiency.
Aug 12, 2026
Freddy’s Frozen Custard & Steakburgers promotes Rick Petralia to Executive Chef & VP of Training & Innovation, signaling a strategic focus on culinary excellence and franchisee support.
Aug 12, 2026
McDonald’s USA has appointed Patrick Gerber as chief restaurant officer, leveraging his decades of global experience to boost operations, food quality, and customer satisfaction in the U.S. market.
Aug 11, 2026
MOOYAH Burgers, Fries & Shakes partners with Great USA Foods LLC to launch a master franchise in the UAE, accelerating international expansion into Dubai and Abu Dhabi. Learn the impact for restaurant owners and growth lessons.
Aug 12, 2026
Avoiding hiring mistakes helps restaurant owners reduce turnover, control labor costs, improve staffing decisions, and build stronger, more reliable teams.
Aug 10, 2026
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Discover the latest marketing initiatives by KFC, including the 2024 Holiday Collection and new meal deals. Learn how KFC's merchandising and promotional strategies aim to engage customers.

The collaboration between KFC and Yeye Weller for the 2024 Holiday Collection showcases a unique fusion of streetwear fashion and fast-food culture. Yeye Weller's whimsical designs, known for their vibrant colors and joyful messages, add a playful twist to KFC's merchandise. By leveraging the creativity of these illustrators, KFC aims to engage a younger audience and tap into the trend of streetwear-inspired clothing.
The Holiday Collection offers a diverse range of products, including sweatshirts, T-shirts, sweaters, hoodies, beanies, socks, and more. This assortment caters to a wide array of preferences and price points, making the merchandise accessible to a broad demographic. By expanding beyond traditional fast-food memorabilia, KFC attracts customers looking for unique and fashionable items.
Yeye Weller's design of KFC's annual holiday-themed bucket continues a tradition that dates back to the 1960s. This iconic bucket, adorned with festive graphics, holds a special place in KFC's holiday celebrations. The collaboration with Yeye Weller injects a fresh perspective into this timeless tradition, blending nostalgia with contemporary design.
KFC's introduction of new meal deals alongside the Holiday Collection demonstrates a holistic approach to customer engagement. The Festive Feast and Chicken & Tenders Feast cater to varying group sizes and preferences, offering a convenient and value-packed dining experience. These meal deals not only drive sales but also enhance the overall customer satisfaction and dining experience at KFC.
By integrating merchandise launches with meal promotions, KFC creates a synergy that boosts brand engagement and customer loyalty. The festive atmosphere generated by the Holiday Collection and meal deals encourages customers to associate positive emotions with the KFC brand. This integrated marketing strategy aims to position KFC as a go-to destination for holiday gatherings and celebrations.
Despite facing challenges in same-store sales, KFC remains proactive in adapting to the evolving consumer landscape. With revised strategies in place, the brand is focused on revitalizing its performance and reconnecting with customers. Through innovative merchandising and enticing meal offerings, KFC aims to navigate market disruptions and drive growth in a competitive industry.