How to Start a Food Truck Business
Learn how to start a food truck business by planning costs, permits, menus, equipment, locations, marketing, staffing, and efficient operations.
Jul 14, 2026
Learn how to start a food truck business by planning costs, permits, menus, equipment, locations, marketing, staffing, and efficient operations.
Jul 14, 2026
McDonald's taps seasoned leader Ugwechi Amadi as Chief Strategy Officer, bringing expertise from Nike and LIV Golf to spearhead the chain's forward-thinking NEXT strategy for restaurant owners and managers.
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Discover how Fresh Kitchen's new operations and development leaders are poised to accelerate the brand’s growth and innovate in the fast-casual dining sector.
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Explore leading restaurant equipment brands and learn how to choose reliable cooking, refrigeration, preparation, beverage, storage, and serving systems confidently.
Jul 14, 2026
Great Hill Partners takes a minority stake in Woof Gang Bakery & Grooming to accelerate franchise support, technology, and expansion.
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Olive Garden brings back its $100 Pasta Pass for 13 weeks of unlimited pasta, soup or salad, and breadsticks; 10,000 passes, Aug 24 to Nov 22, dine-in only.
Jul 14, 2026
Resales accelerate amid boomer exits, tighter margins, and complex deals. Data gaps persist as brands formalize programs to keep units open.
Jul 14, 2026
Chipotle is launching its first Mexican location, redefining fast-casual strategy for restaurant leaders and offering key lessons for international growth and partnerships.
Jul 14, 2026
PizzaExpress will master franchise Houston TX Hot Chicken across the U.K. and Ireland, targeting 50 sites in three years with three openings in six months.
Jul 13, 2026
Wingstop posts 8.7% comp decline; leans on Club Wingstop loyalty, sports-heavy media, and smart kitchens to rebuild traffic. Investors eye July 29, 2026 results.
Jul 13, 2026
Explore the steady growth and expansion of Chicken Salad Chick through franchising agreements, market target strategies, and its position in the competitive chicken category.
Photo by Toby Schumacher
Chicken Salad Chick has experienced remarkable growth in recent years, evident from its expansion rate detailed in its franchise disclosure document. With a steady increase in the number of units, the chain has successfully added stores in multiple states, reaching a milestone of 300 stores by late May. The company's projection to open 42 franchised units in 2025 underlines its commitment to further expansion.
A significant portion of Chicken Salad Chick's growth has been attributed to franchising agreements. The chain's strategic move to sign agreements in new Midwestern markets and launch its first store in Kansas showcases its proactive approach to market penetration. Mark Verges, the brand's vice president of franchise development, has highlighted the growth opportunities in key markets like New York, New Jersey, and the Southwest, setting the stage for continued expansion.
Photo by Toby Schumacher
Chicken Salad Chick stands out in the quick-service restaurant (QSR) landscape due to its unique preparation of chicken, setting it apart from traditional offerings. The brand's menu innovation has resonated well with customers, establishing a niche for itself in the competitive food market. Despite facing stiff competition, especially in the chicken category, Chicken Salad Chick's distinct menu has contributed to its growth and brand identity.
Photo by Toby Schumacher
The broader expansion of the chicken category has seen various players like Raising Cane's, Bojangles, and Zaxbys making strategic moves to capture market share. Raising Cane's surpassing KFC's sales and Bojangles targeting new markets like New York indicate the intense competition within the chicken segment. Zaxbys' focus on states like Arizona, Pennsylvania, and New Jersey underscores the evolving dynamics in this competitive space.
Photo by Toby Schumacher
While Chicken Salad Chick has demonstrated revenue growth with an increase in its Average Unit Volume (AUV), the chain trails behind some of its counterparts in the franchised chicken chains segment. Comparing AUV figures from respective Franchise Disclosure Documents (FDDs), Bojangles, Zaxbys, and Jollibee command higher revenue figures, reflecting the competitive landscape and potential areas for Chicken Salad Chick's strategic development.