Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Discover how SPB Hospitality, parent company of Krystal Restaurants and Logan’s Roadhouse, is reshaping its portfolio and spearheading a comeback for iconic brands.

SPB Hospitality's recent shake-up in its portfolio by divesting from its brewery business marks a strategic move to streamline its focus and pave the way for enhancing its iconic legacy brands. With the sale of several brewery establishments, including Rock Bottom Restaurant & Brewery and Gordon Biersch Brewery Restaurant, the company is now positioned to concentrate on reinvigorating brands like Krystal Restaurants and Logan’s Roadhouse.
Following an intense focus on improving the hospitality factor, Logan’s Roadhouse, a notable brand under SPB Hospitality, is nearing the completion of a successful turnaround phase. Looking ahead, the company aims to expand Logan’s Roadhouse into new markets, strategically targeting areas where its competitors are less dominant, such as Texas Roadhouse's strongholds.
In a bid to explore new horizons and cater to evolving consumer preferences, SPB Hospitality has acquired concepts by renowned chef Jose Garces, emphasizing a shift towards upscale casual dining experiences. By aligning with emerging market trends and culinary innovations, the company aims to stay at the forefront of the ever-changing restaurant landscape.

Krystal Restaurants, a beloved quick-service brand with a rich heritage, is undergoing a significant revival effort spearheaded by SPB Hospitality. Despite facing challenges post-bankruptcy, Krystal is on the path to recovery under the guidance of dedicated executives and operational teams.
Amanda Hyde, senior vice president of operations at Krystal, leads the charge in revitalizing the brand by restructuring operations, engaging with franchisees, and infusing new energy into the company. Through store remodels, talent development, and innovative initiatives like the Crystal Ops Advisory Committee, Krystal aims to blend its legacy with modernization seamlessly.