Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Explore how Potbelly's innovative approach to store design is reshaping franchise operations, boosting efficiency, and driving cost savings.


Potbelly's introduction of a smaller store design represents a significant shift in the franchise industry, aiming to combat inflation and enhance operational efficiency. With a reduced footprint of 1,800 square feet, this new prototype integrates cutting-edge features like a customized-drink station and strategically positioned pickup shelves. By streamlining the layout and optimizing space utilization, Potbelly is setting a new standard for operational effectiveness within its franchise network.
CEO Bob Wright's emphasis on cost-effective solutions underscores the importance of the new store design in mitigating inflationary pressures. The smaller footprint not only leads to lower construction expenses but also facilitates quicker build times, offering a competitive edge in a challenging market environment. With over 200 future shops projected to adopt this design, Potbelly is poised to achieve its ambitious goal of 2,000 units in the U.S., signaling accelerated growth and enhanced franchisee satisfaction.

The 'kit of parts' approach to the new prototype allows franchisees to adapt the design to various real estate settings, increasing flexibility and expanding market opportunities. By optimizing the layout and construction process, Potbelly is not only reducing occupancy costs but also empowering franchisees to make efficient and informed real estate decisions. This adaptability opens doors to new locations and market segments previously inaccessible to larger-format stores.
The incorporation of Potbelly Digital Kitchens and streamlined pickup processes in the new design underscores the company's commitment to enhancing customer experience. By centralizing digital order fulfillment and optimizing service flow, Potbelly is meeting the evolving needs of a tech-savvy consumer base. The consistent digital signage and ergonomic layout not only improve operational efficiency but also create a more seamless and personalized experience for patrons.
Potbelly's focus on sustainability, evidenced by in-house manufacturing and recycling initiatives, aligns with modern consumer preferences for eco-conscious brands. By prioritizing locally sourced materials and custom artwork, Potbelly maintains a unique brand identity while reducing environmental impact. The combination of handmade elements and neighborhood-specific artwork cultivates a sense of community and authenticity, setting Potbelly apart in a competitive market landscape.