Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Explore the significance of a Chief People Officer in fostering organizational growth and talent acquisition in the hospitality industry.
Photo by Scott Evans on Unsplash
A Chief People Officer, like Jamie Griffin at Shake Shack, plays a pivotal role in ensuring a company has the right talent pool to support its growth ambitions. In the case of Shake Shack, aiming to expand to 1,500 restaurants necessitates a strategic approach to talent acquisition. This involves not only hiring managers and hourly employees but also focusing on creating a diverse and inclusive workforce that aligns with the company's 'people-first approach.'
Photo by Scott Evans on Unsplash
One of the primary responsibilities of a Chief People Officer is to oversee and enhance the team member experience within the organization. By focusing on factors such as organizational design, leadership development, and total rewards, the Chief People Officer ensures that employees are motivated, engaged, and well-supported in their roles. This, in turn, leads to higher retention rates and a more positive work environment.
Chief People Officers are instrumental in cultivating strong, people-centric cultures within companies. Jamie Griffin's experience in helping restaurants 'scale, evolve, and build strong, people-centric cultures' highlights the importance of a robust organizational culture in driving success. By focusing on areas such as team member relations and compliance, Chief People Officers create an environment where employees feel valued, leading to higher productivity and employee satisfaction.
Photo by Scott Evans on Unsplash
In addition to overseeing various HR functions, a Chief People Officer often leads HR teams at support centers or headquarters to support enterprise growth. By providing leadership, guidance, and strategic direction to HR professionals, Chief People Officers like Jamie Griffin enable the HR department to effectively contribute to the overall growth and capabilities of the organization. This involves developing HR strategies that align with the company's objectives and values.