Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Learn how Tijuana Flats navigated Chapter 11 bankruptcy, appointed James Greco as CEO, and unveiled a robust turnaround strategy for its future.


Tijuana Flats, the beloved Florida-based fast-casual Mexican restaurant chain, recently made headlines by successfully exiting Chapter 11 bankruptcy proceedings. The company's resilient journey began with facing financial challenges that led to the filing for bankruptcy after its sale to Flatheads LLC from TJF USA LLC. Despite the setback, Tijuana Flats displayed determination and perseverance in overcoming the obstacles.
In a strategic move to steer the brand towards a successful recovery, Tijuana Flats appointed James Greco as its CEO. With a rich background in turnarounds and a strong track record of leading companies to profitability, Greco brought a fresh perspective and strategic vision to the table. His appointment signaled a pivotal moment in the company's history, with a focus on reshaping its operations and repositioning the brand for growth.
As part of its comprehensive turnaround plan, Tijuana Flats unveiled a series of strategic initiatives aimed at enhancing its operations, driving profitability, and fostering innovation. The brand emphasized menu innovation to cater to evolving consumer preferences, store refreshes to enhance guest experience, new marketing promotions to boost engagement, and a value-driven approach through its Flatheads loyalty program.

Looking towards the future, Tijuana Flats is set to expand into new markets, signaling a phase of exciting growth and innovation for the brand. By focusing on delivering exceptional hospitality, value, and flavors to its guests while preserving its unique identity, the company aims to stay true to its roots while adapting to the changing needs of its communities.