Dirty Dough Secures $2 Million Funding for Nationwide Expansion
Learn about the recent $2 million funding secured by Dirty Dough for their expansion and acquisition by Craveworthy Brands. Find out how this investment will support their growth and innovation.
Photo by Vitaly Gariev on Unsplash
Photo by Vitaly Gariev on Unsplash
Overview of Dirty Dough's Growth and Funding
Founded in 2018, Dirty Dough, a popular cookie concept based in Lindon, Utah, has been making waves in the dessert industry. With over 65 locations and 15 food trucks, the brand has shown significant growth since its inception. Recently, Dirty Dough secured $2 million in funding from TAB Bank to support its nationwide expansion. This investment marks a pivotal moment for the company as it prepares to take its unique cookie offerings to more customers across the country.
Partnership with Craveworthy Brands and Acquisition
The investment from TAB Bank comes at a strategic time as Craveworthy Brands, a platform company, moves towards full ownership of Dirty Dough. Having acquired a substantial stake in the concept earlier this year, Craveworthy Brands is now set to acquire Dirty Dough entirely this fall. This acquisition is expected to provide Dirty Dough with added resources and support as it continues to grow and innovate in the competitive dessert market.
Implications of the Investment
The $2 million investment in Dirty Dough showcases the confidence that investors have in the future potential of the brand. Gregg Majewski, founder and CEO of Craveworthy Brands, emphasized the belief in Dirty Dough's growth prospects and its ability to deliver exceptional experiences to customers. This significant funding will enable Dirty Dough to scale rapidly and introduce new innovations to solidify its position in the marketplace.
Future Growth and Innovation
With the financial backing from TAB Bank and the impending full acquisition by Craveworthy Brands, Dirty Dough is poised for an exciting phase of expansion and development. Bennett Maxwell, the founder of Dirty Dough, expressed enthusiasm about utilizing this funding to propel the brand to new heights while maintaining its commitment to quality and innovation. Customers can expect more creative cookie offerings and engaging experiences as Dirty Dough gears up for nationwide growth.
