Social Media Marketing for Restaurants
Learn how social media marketing helps restaurants share food, promote offers, build engagement, measure performance, and turn followers into customers.
Jul 8, 2026
Learn how social media marketing helps restaurants share food, promote offers, build engagement, measure performance, and turn followers into customers.
Jul 8, 2026
Hot Dog on a Stick, under new ownership by Amazing Brands, targets expansion and modernization after bankruptcy. Find out what this means for restaurant owners and how the iconic brand is reinventing itself.
Jul 9, 2026
This guide helps prepare your restaurant for match-day crowds with profitable menus, smart scheduling, strong promotions, seating, and follow-up plans.
Jul 8, 2026
Qdoba is accelerating its presence in the Western and Southern US with bold new franchise agreements set to add over 110 restaurants. See what this growth means for restaurant operators.
Jul 9, 2026
Denny’s brings on restaurant industry veteran Aaron Howard as COO to spearhead turnaround strategy Project Grand Slam and revitalize operations and franchise profitability.
Jul 8, 2026
Dairy Queen bets on industry veteran Phil Crawford to accelerate digital transformation and engage new franchisees with advanced restaurant technology. Learn what his leadership means for the future of quick-service success.
Jul 8, 2026
Taco Bell expands voice AI ordering to nearly 900 locations, boasting streamlined operations and higher employee retention; learn how automation can impact your restaurant’s efficiency and staff satisfaction.
Jul 8, 2026
Erbert & Gerbert’s welcomes a new CEO to guide strategic operations while doubling down on brand expansion and franchise support - here’s what restaurant leaders can learn.
Jul 8, 2026
White Castle and Garage Beer, two Ohio-based favorites, announce a summer collaboration with new promotions and products. Learn how restaurant owners can ride the LTO wave.
Jul 2, 2026
Another Broken Egg Cafe introduces a limited-time royalty relief program, offering franchisees up to 8 months of no royalty fees and fueling nationwide expansion opportunities for both newcomers and existing owners.
Jul 7, 2026
Explore how Starbucks is leveraging its employees to drive a successful turnaround, focusing on customer experience and operational improvements.

Starbucks' commitment to its turnaround effort revolves around the essential role of its employees in delivering the exceptional customer experience required for the company to regain growth momentum. By focusing on empowering its workforce, Starbucks aims to not only rebuild its business but create a stronger and more customer-centric brand.
Global comparable store sales have seen a 1% year-over-year decline in the second quarter of 2025, showcasing an improvement from the previous 4% decline reported in the first quarter. As Starbucks continues its operational enhancements and customer-focused strategies, the positive shift in sales performance indicates that the company's efforts are bearing fruit.

One of the key strategies Starbucks is implementing is investing in labor to better support its employees, especially during peak hours. By filling 500,000 more shifts in the second quarter of 2025 compared to the previous year, Starbucks is aiming to improve customer interactions, increase transaction efficiency, and elevate the overall experience for both customers and partners.
Through the introduction of a new staffing and deployment pilot, Starbucks has successfully improved service speed and customer connections. By testing an order sequencing algorithm, Starbucks reduced in-store and drive-thru service times, resulting in an average two-minute decrease in cafe wait times. This operational optimization is crucial in delivering a seamless and efficient service experience to customers.

While the increased investment in labor has impacted Starbucks' operating margin, which fell by 4.5% year over year, the company believes that this strategic move will lead to capturing additional demand, driving more transactions, and ultimately accelerating growth. CFO Cathy Smith's perspective on balancing labor costs with financial results highlights Starbucks' dedication to achieving long-term sustainability through operational effectiveness.
Although Starbucks has focused on enhancing its labor force, the issue of wages, particularly raised by the Starbucks Workers United union, remains under discussion. The demand for a $20 minimum wage for baristas and a $25.40 minimum wage for shift supervisors indicates ongoing labor challenges within the company. Balancing the need for competitive compensation while ensuring operational efficiency will be a key balancing act for Starbucks moving forward.