Craveworthy Expands to India With Genghis Grill, Dirty Dough
Craveworthy taps master franchisee Unisan Bowls to launch Genghis Grill and Dirty Dough in India, targeting Hyderabad first amid tight U.S. financing.
Jul 17, 2026
Craveworthy taps master franchisee Unisan Bowls to launch Genghis Grill and Dirty Dough in India, targeting Hyderabad first amid tight U.S. financing.
Jul 17, 2026
Buffalo Wild Wings launches Poppin’ Ranch, a 99-cent popping-candy ranch add-on, designed to spark sensory buzz and impulse trials ahead of Wing Day.
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Wonder closed a $650M Series D at a $9B valuation to expand locations and invest in robotics, AI, and delivery tech, accelerating its automation-first restaurant model.
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Learn how to increase restaurant sales during the World Cup final through smarter planning, staffing, promotions, inventory, menus, and operations.
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Mother-daughter duo Ciara Boyce and Tracey Pidge bring Hotworx to Wasilla, the first of four Alaska studios, extending a fast-growing 800+ location brand.
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One of the largest U.S. Cyclospora outbreaks hits 34 states; Taco Bell pulls produce in Michigan as FDA and CDC trace the source.
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Chick-fil-A will refresh 200+ multi-sensory playgrounds by 2026 to boost dine-in traffic and loyalty, adding app content and toys as rivals upgrade experiences.
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Ex-consultant Michael Creatore acquires six Mold Medics territories across central Ohio, partnering with Threshold Brands amid a growing mold remediation market.
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Pizza Hut launches a Throwback Value Menu, app rewards, and a streetwear drop as ownership shifts and the brand bets on nostalgia to steady sales.
Jul 16, 2026
Discover the latest marketing initiatives by KFC, including the 2024 Holiday Collection and new meal deals. Learn how KFC's merchandising and promotional strategies aim to engage customers.

The collaboration between KFC and Yeye Weller for the 2024 Holiday Collection showcases a unique fusion of streetwear fashion and fast-food culture. Yeye Weller's whimsical designs, known for their vibrant colors and joyful messages, add a playful twist to KFC's merchandise. By leveraging the creativity of these illustrators, KFC aims to engage a younger audience and tap into the trend of streetwear-inspired clothing.
The Holiday Collection offers a diverse range of products, including sweatshirts, T-shirts, sweaters, hoodies, beanies, socks, and more. This assortment caters to a wide array of preferences and price points, making the merchandise accessible to a broad demographic. By expanding beyond traditional fast-food memorabilia, KFC attracts customers looking for unique and fashionable items.
Yeye Weller's design of KFC's annual holiday-themed bucket continues a tradition that dates back to the 1960s. This iconic bucket, adorned with festive graphics, holds a special place in KFC's holiday celebrations. The collaboration with Yeye Weller injects a fresh perspective into this timeless tradition, blending nostalgia with contemporary design.
KFC's introduction of new meal deals alongside the Holiday Collection demonstrates a holistic approach to customer engagement. The Festive Feast and Chicken & Tenders Feast cater to varying group sizes and preferences, offering a convenient and value-packed dining experience. These meal deals not only drive sales but also enhance the overall customer satisfaction and dining experience at KFC.
By integrating merchandise launches with meal promotions, KFC creates a synergy that boosts brand engagement and customer loyalty. The festive atmosphere generated by the Holiday Collection and meal deals encourages customers to associate positive emotions with the KFC brand. This integrated marketing strategy aims to position KFC as a go-to destination for holiday gatherings and celebrations.
Despite facing challenges in same-store sales, KFC remains proactive in adapting to the evolving consumer landscape. With revised strategies in place, the brand is focused on revitalizing its performance and reconnecting with customers. Through innovative merchandising and enticing meal offerings, KFC aims to navigate market disruptions and drive growth in a competitive industry.