Potbelly’s RaceTrac Era: Growth
RaceTrac acquires Potbelly to accelerate a franchising-led expansion, backed by new leadership and an expanded development playbook.
Apr 18, 2026
RaceTrac acquires Potbelly to accelerate a franchising-led expansion, backed by new leadership and an expanded development playbook.
Apr 18, 2026
Photo by Adrien Olichon on Unsplash
Chili’s brings back Ziosk for pay-at-table, loyalty, and AI insights across 1,100+ locations, signaling a thoughtful, guest-focused digital restart.
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Photo by The 77 Human Needs System on Unsplash
Scottsdale welcomes a compact, all-day market from True Food Kitchen blending wellness-forward meals with grab-and-go convenience, signaling broader growth into market formats.
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The Melting Pot blends modernization with conversions to grow, inviting brighter guest experiences while honoring its fondue heritage.
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Photo by Matt Benson on Unsplash
South Block grows along the East Coast with Savory Fund, preserving neighborhood-first ethos and people-on-the-block philosophy.
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Photo by Julian Myles on Unsplash
California's 2024 PAGA reforms curb abuse and streamline workplace claims, balancing worker protections with clearer compliance guardrails for employers.
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A thoughtful look at how fast-service restaurants are embedding safety into infrastructure through cameras, lighting, guards, and real-time communications.
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Four leaders map growth through core offerings, culture, and authentic marketing, outlining Swig, L&L Hawaiian Barbecue, Firebirds, and El Pollo Loco.
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McDonald’s Collector’s Meal blends collectible cups, AR experiences, and live events to rekindle brand bonds across generations.
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Photo by Nick Karvounis on Unsplash
A refined look at how menus revive favorites and push new textures across brands this season.
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Discover the latest marketing initiatives by KFC, including the 2024 Holiday Collection and new meal deals. Learn how KFC's merchandising and promotional strategies aim to engage customers.

The collaboration between KFC and Yeye Weller for the 2024 Holiday Collection showcases a unique fusion of streetwear fashion and fast-food culture. Yeye Weller's whimsical designs, known for their vibrant colors and joyful messages, add a playful twist to KFC's merchandise. By leveraging the creativity of these illustrators, KFC aims to engage a younger audience and tap into the trend of streetwear-inspired clothing.
The Holiday Collection offers a diverse range of products, including sweatshirts, T-shirts, sweaters, hoodies, beanies, socks, and more. This assortment caters to a wide array of preferences and price points, making the merchandise accessible to a broad demographic. By expanding beyond traditional fast-food memorabilia, KFC attracts customers looking for unique and fashionable items.
Yeye Weller's design of KFC's annual holiday-themed bucket continues a tradition that dates back to the 1960s. This iconic bucket, adorned with festive graphics, holds a special place in KFC's holiday celebrations. The collaboration with Yeye Weller injects a fresh perspective into this timeless tradition, blending nostalgia with contemporary design.
KFC's introduction of new meal deals alongside the Holiday Collection demonstrates a holistic approach to customer engagement. The Festive Feast and Chicken & Tenders Feast cater to varying group sizes and preferences, offering a convenient and value-packed dining experience. These meal deals not only drive sales but also enhance the overall customer satisfaction and dining experience at KFC.
By integrating merchandise launches with meal promotions, KFC creates a synergy that boosts brand engagement and customer loyalty. The festive atmosphere generated by the Holiday Collection and meal deals encourages customers to associate positive emotions with the KFC brand. This integrated marketing strategy aims to position KFC as a go-to destination for holiday gatherings and celebrations.
Despite facing challenges in same-store sales, KFC remains proactive in adapting to the evolving consumer landscape. With revised strategies in place, the brand is focused on revitalizing its performance and reconnecting with customers. Through innovative merchandising and enticing meal offerings, KFC aims to navigate market disruptions and drive growth in a competitive industry.