Potbelly’s RaceTrac Era: Growth
RaceTrac acquires Potbelly to accelerate a franchising-led expansion, backed by new leadership and an expanded development playbook.
Apr 18, 2026
RaceTrac acquires Potbelly to accelerate a franchising-led expansion, backed by new leadership and an expanded development playbook.
Apr 18, 2026
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Chili’s brings back Ziosk for pay-at-table, loyalty, and AI insights across 1,100+ locations, signaling a thoughtful, guest-focused digital restart.
Apr 18, 2026
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Scottsdale welcomes a compact, all-day market from True Food Kitchen blending wellness-forward meals with grab-and-go convenience, signaling broader growth into market formats.
Apr 18, 2026
The Melting Pot blends modernization with conversions to grow, inviting brighter guest experiences while honoring its fondue heritage.
Apr 18, 2026
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South Block grows along the East Coast with Savory Fund, preserving neighborhood-first ethos and people-on-the-block philosophy.
Apr 18, 2026
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California's 2024 PAGA reforms curb abuse and streamline workplace claims, balancing worker protections with clearer compliance guardrails for employers.
Apr 18, 2026
A thoughtful look at how fast-service restaurants are embedding safety into infrastructure through cameras, lighting, guards, and real-time communications.
Apr 17, 2026
Four leaders map growth through core offerings, culture, and authentic marketing, outlining Swig, L&L Hawaiian Barbecue, Firebirds, and El Pollo Loco.
Apr 17, 2026
McDonald’s Collector’s Meal blends collectible cups, AR experiences, and live events to rekindle brand bonds across generations.
Apr 17, 2026
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A refined look at how menus revive favorites and push new textures across brands this season.
Apr 17, 2026
Discover how Great American Cookies is expanding its production capacity and flavor offerings while enhancing delivery services.
Photo by Pille R. Priske on Unsplash
Great American Cookies, known for its traditional approach to cookie production, has stirred up the industry by embracing modern concepts. The collaboration with Fat Brands and the opening of co-branded locations with Marble Slab Creamery signal a strategic move towards diversification. This synergy has not only boosted the brand's visibility but has also led to a significant increase in the number of locations, catering to a wider audience.
Photo by Pille R. Priske on Unsplash
Andrew Wiederhorn's revelation during an earnings call regarding the manufacturing facility's underutilization reveals a promising opportunity for Great American Cookies. With the current utilization rate at 45%, there is ample room for expansion. By investing in new mixing equipment, the brand aims to double its production capacity efficiently. This expansion plan not only aligns with increasing demand but also positions the brand for future growth and market dominance.
Photo by Pille R. Priske on Unsplash
The assortment of flavors offered by Great American Cookies is a testament to their commitment to innovation and customer satisfaction. From classic chocolate chip and sugar cookies to unique varieties like red velvet, cookies and cream, and snickerdoodle, the brand caters to diverse taste preferences. Furthermore, plans to introduce seasonal and limited-time offers will keep customers engaged and excited, ensuring a continuous buzz around the brand's product line.
To meet the evolving needs of customers and adapt to the digital age, Great American Cookies has expanded its reach through third-party delivery services such as Uber Eats, DoorDash, and Grubhub. This strategic move allows customers in select U.S. cities to enjoy their favorite cookies conveniently at their doorstep. By leveraging these platforms, the brand not only enhances customer convenience but also taps into a broader market, increasing accessibility and brand exposure.