How to Promote Your Restaurant for Graduation Parties
Learn how restaurants can promote graduation parties through packages, local SEO, social media, easy bookings, and strong seasonal operations planning.
Jun 3, 2026
Learn how restaurants can promote graduation parties through packages, local SEO, social media, easy bookings, and strong seasonal operations planning.
Jun 3, 2026
Discover a proven restaurant opening and closing checklist to streamline operations, improve accountability, reduce costs, and maintain food safety standards.
Jun 3, 2026
Cafe Rio Fresh Modern Mexican has named Mike Burns as its new CEO, bringing in the former head of Latitude Food Group to lead the 150-plus location fast-casual chain into its next growth phase ahead of its 30th anniversary in 2027.
Jun 3, 2026
Explore ways to increase restaurant sales during the summer slow season using menu updates, loyalty rewards, online ordering, and events.
Jun 3, 2026
Mellow Mushroom is rolling out its largest menu update ever, introducing a refreshed salad lineup and an entirely new beverage program with new cocktails, shots, and spritz options now available at all locations nationwide.
Jun 3, 2026
Tracy Skeans, Chief Operating Officer and Chief People & Culture Officer at Yum! Brands, is retiring after more than 25 years with the company a career that took her from finance analyst to one of the most senior roles in global quick-service restaurant leadership, spanning Pizza Hut's international expansion, Yum!'s transformation into an asset-light franchisor, and the company's navigation of the COVID-19 pandemic.
Jun 3, 2026
McDonald's is tapping into FIFA World Cup 26 fever with limited-time meals, collectible cups featuring soccer legends, and a Squishmallows Happy Meal lineup a global marketing push that connects the brand to one of the most-watched sporting events on the planet.
Jun 3, 2026
Explore the operational secrets and business strategy behind Monty's Good Burgers, a trailblazing vegan restaurant in Los Angeles. Discover how culinary innovation, consistent quality, and strategic customer engagement redefine plant-based dining.
Jun 2, 2026
Learn how to franchise a restaurant by building systems, protecting your brand, choosing franchisees, and supporting consistent long-term growth successfully.
May 29, 2026
Learn how Father's Day promotions, menus, reservations, marketing, and staff training increase restaurant sales while protecting margins and improving performance.
Jun 1, 2026
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Discover how restaurants like Zaxbys are leveraging late-night dining to attract customers, along with insights into industry trends and strategies.

Zaxbys has taken a unique stance in the restaurant industry by incentivizing late-night visits through daypart-specific deals. By extending their operating hours to attract customers during the evening hours, Zaxbys has positioned itself as a go-to destination for post-dinner cravings and late-night gatherings. This strategy not only caters to existing customers but also attracts a new segment of diners who are looking for convenient dining options outside traditional hours.

Zaxbys is not the only player recognizing the potential in late-night dining. Various other chains, such as Waffle House, Pizza Hut, Wendy’s, White Castle, and Portillo's, have all made strategic moves to capitalize on the trend. From extending operating hours to introducing delivery options and enhancing menu offerings specifically for late-night diners, these restaurants are adapting to meet the evolving preferences of consumers seeking dining options beyond standard hours.

The shift towards late-night dining is a response to changing consumer behavior and lifestyle trends. With busy schedules and a desire for more flexibility, customers increasingly seek dining options that accommodate their late-night activities. By staying open later and offering tailored promotions during off-peak hours, restaurants can tap into a new revenue stream and enhance customer loyalty by providing convenient dining solutions.

As Zaxbys expands into new markets, like Maryland, the brand is not just introducing menu changes but also revamping its marketing and operational approaches. By promoting limited-time offerings to permanent menu items, introducing value-driven boxed meals, and deploying technology like drive-thru cameras for better service metrics, Zaxbys is strategically positioning itself for success in both existing and new markets. Leveraging popular menu items like dipping sauces further amplifies the brand's appeal to customers in the competitive chicken chain landscape.