How to Launch a Profitable Boba Tea Shop
Launching a profitable boba tea shop requires customer research, smart location choices, efficient systems, controlled costs, and local marketing strategy.
May 18, 2026
Launching a profitable boba tea shop requires customer research, smart location choices, efficient systems, controlled costs, and local marketing strategy.
May 18, 2026
This article highlights the best areas in Florida for restaurants by comparing tourism, growth, costs, customer demand, and concept fit.
May 19, 2026
How Mendocino Farms and peers use tiered and pillar frameworks to calm complex vendor stacks, tighten integration, and protect guest experience.
May 19, 2026
Operators warn enforcement is choking labor and demand. Inside the Dignity Act push, supply-chain risks, and what’s next for restaurants.
May 19, 2026
As 30–40% of QSR guests shift to delivery, operators redesign kitchens, reframe drivers as guests, and navigate fees, caps, and refunds in a fast-growing market.
May 19, 2026
Leaders outline a gentler, seamless digital hospitality—data, design, and care that turn online orders into loyalty and measurable growth.
May 19, 2026
How Dave’s crossed 400 units with tight unit economics, aligned leadership, and a challenger ethos—without watering down the guest experience.
May 19, 2026
Subway scraps its global CMO, shifts to regional marketing, revamps loyalty, and leans on value amid closures and sliding U.S. sales.
May 19, 2026
New to restaurant payroll? This plain-English guide covers tipped wages, overtime, common mistakes, and the tools that keep you compliant from day one.
May 19, 2026
TOUS les JOURS is teaming up with BTS THE CITY ARIRANG in Las Vegas this May, bringing Korean bakery pop-ups, exclusive giveaways, and fan experiences to multiple locations across the city.
May 19, 2026
Unlock Exclusive Access To Webinars, Events, And The Latest News For Free!
Learn about Firehouse Subs' strategic expansion into Brazil and its plans to open 500 new units over the next decade.

Firehouse Subs, a renowned quick-service sandwich chain and a subsidiary of Restaurant Brands International, is set to establish its first-ever restaurant in South America this year. This milestone marks the beginning of an ambitious project that aims to introduce 500 new Firehouse Subs locations across the region over the next decade, showcasing the brand's commitment to global growth and market penetration.
Restaurant Brands International, the parent company overseeing Firehouse Subs among other prominent brands like Burger King and Popeyes, is actively involved in driving the expansion into Brazil. Leveraging its extensive global infrastructure and digital expertise, Restaurant Brands International is joining forces with industry veteran Iuri Miranda, former CEO of Zamp S.A. and a key player in the Brazilian fast-food market, to propel Firehouse Subs' entry into this dynamic region.
The decision to target Brazil for expansion is strategic, considering the country's vibrant fast-food landscape. With a deep understanding of the Brazilian consumer preferences and dining habits, Firehouse Subs aims to capitalize on the growing demand for premium sandwiches in the region. Thiago Santelmo, President of RBI International, expresses enthusiasm for introducing Firehouse Subs to the Brazilian market, highlighting the brand's promising future in Brazil's evolving sandwich segment.

Having already established a strong presence in North America with over 1,300 locations, Firehouse Subs' successful international foray sets the stage for further global expansion. The brand's recent launches in Switzerland, Mexico, the United Arab Emirates, and Albania underscore its ability to adapt to diverse markets and resonate with customers worldwide. Miranda, CEO of Firehouse Subs Brazil, envisions a significant impact on the local economy through job creation and an enhanced dining experience for Brazilian patrons.

As Firehouse Subs embarks on its Brazilian venture, the brand is poised for substantial growth and recognition in the South American market. With a robust expansion plan and the backing of Restaurant Brands International, Firehouse Subs' journey into Brazil signifies a new chapter in its global expansion strategy. By combining quality ingredients, innovative recipes, and a customer-centric approach, Firehouse Subs is set to carve a distinct niche in Brazil's competitive sandwich market.