Company-Led Expansion in Chicago

Jack in the Box's decision to re-enter the Chicago market with company-led stores showcases a strategic shift towards building brand awareness through direct control. By opting for company-owned stores over franchises, the brand aims to ensure a consistent brand experience and quality across all locations. This move allows Jack in the Box to have a hands-on approach in shaping customer perceptions and operational standards. The selection of various development options, such as traditional freestanding restaurants, end-caps with drive-thru, building conversions, and the intriguing concept of dark kitchens, reflects the brand's adaptability to diverse consumer preferences and market demands.