Revamping the Restaurant Landscape: SPB Hospitality's Bold Moves and Brand Turnaround
Discover how SPB Hospitality, parent company of Krystal Restaurants and Logan’s Roadhouse, is reshaping its portfolio and spearheading a comeback for iconic brands.
Strategic Divestment and Focus on Legacy Brands
SPB Hospitality's recent shake-up in its portfolio by divesting from its brewery business marks a strategic move to streamline its focus and pave the way for enhancing its iconic legacy brands. With the sale of several brewery establishments, including Rock Bottom Restaurant & Brewery and Gordon Biersch Brewery Restaurant, the company is now positioned to concentrate on reinvigorating brands like Krystal Restaurants and Logan’s Roadhouse.
Logan’s Roadhouse Turnaround and Expansion Plans
Following an intense focus on improving the hospitality factor, Logan’s Roadhouse, a notable brand under SPB Hospitality, is nearing the completion of a successful turnaround phase. Looking ahead, the company aims to expand Logan’s Roadhouse into new markets, strategically targeting areas where its competitors are less dominant, such as Texas Roadhouse's strongholds.
Acquisitions and New Market Strategies
In a bid to explore new horizons and cater to evolving consumer preferences, SPB Hospitality has acquired concepts by renowned chef Jose Garces, emphasizing a shift towards upscale casual dining experiences. By aligning with emerging market trends and culinary innovations, the company aims to stay at the forefront of the ever-changing restaurant landscape.
Krystal Restaurants' Resurgence Initiative
Krystal Restaurants, a beloved quick-service brand with a rich heritage, is undergoing a significant revival effort spearheaded by SPB Hospitality. Despite facing challenges post-bankruptcy, Krystal is on the path to recovery under the guidance of dedicated executives and operational teams.
Operational Overhaul and Brand Modernization
Amanda Hyde, senior vice president of operations at Krystal, leads the charge in revitalizing the brand by restructuring operations, engaging with franchisees, and infusing new energy into the company. Through store remodels, talent development, and innovative initiatives like the Crystal Ops Advisory Committee, Krystal aims to blend its legacy with modernization seamlessly.
