QSR Visits Drop- What Operators Must Know
Quick-service restaurant visits dipped 4.4% in May, while diners gravitate toward full-service. Explore what's driving the trend and actionable insights for your operation.
Jul 6, 2026
Quick-service restaurant visits dipped 4.4% in May, while diners gravitate toward full-service. Explore what's driving the trend and actionable insights for your operation.
Jul 6, 2026
Tiki Taco expands its Kansas City presence with a new Liberty-adjacent location, highlighting local growth, community ties, and what this means for restaurant operators watching rising independent brands.
Jul 6, 2026
Discover the operational philosophy and guest experience behind Bad Daddy's Burger Bar, featuring insights from chef John Elliott on how the Southeast burger concept builds consistency, drives innovation, and elevates the American burger experience.
Jul 6, 2026
Jersey Mike’s plans an IPO, showcasing sharp growth and franchise strength - a move with ripple effects for restaurant owners watching industry trends.
Jul 2, 2026
White Castle and Garage Beer, two Ohio-based favorites, announce a summer collaboration with new promotions and products. Learn how restaurant owners can ride the LTO wave.
Jul 2, 2026
Learn how to build a restaurant catering system that attracts clients, improves margins, simplifies operations, and creates repeat revenue.
Jul 2, 2026
QR code menu helps restaurants update items faster, improve mobile ordering, reduce printing costs, and track customer behavior over time.
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McDonald’s welcomes Bryan Brown as chief development officer, leveraging his experience to drive store modernization and support the “NEXT” strategy for franchisees and teams.
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Compare the top 10 restaurant POS systems in the USA for 2026. Explore features, pricing, pros, cons, and the best POS options for every restaurant type.
Jul 1, 2026
Explore the latest restaurant industry performance report for Q2 2026, including key restaurant industry trends, segment performance, and labor challenges.
Jul 1, 2026
Learn about Starbucks' strategic move to appoint Tressie Lieberman as the new Global Chief Brand Officer and the implications for the iconic coffee brand's marketing strategy.
Photo by Tim Wilgus
Photo by Tim Wilgus
Starbucks, a beloved global brand, has taken a significant step by appointing Tressie Lieberman as its inaugural Global Chief Brand Officer. With a robust background in building strong brands and creating exceptional customer experiences, Lieberman's appointment signifies Starbucks' commitment to reinforcing its brand identity and reaching out to its customer base with renewed vigor.
The strategic creation of the role of Global Chief Brand Officer by CEO Brian Niccol underlines Starbucks' dedication to ensuring a cohesive brand experience across its portfolio. Lieberman's expertise in marketing, product development, and digital innovation positions her as a key player in driving brand transformation. Her proven track record at companies like Chipotle and Yahoo highlights her capability to lead Starbucks into a new era of storytelling and consumer engagement.
Niccol's emphasis on reintroducing Starbucks to the world indicates a shift towards revitalizing brand storytelling. By leveraging Lieberman's talent for developing compelling products and breakthrough marketing strategies, Starbucks aims to connect with its audience on a deeper level. Lieberman's vision to partner with the Starbucks team to script the next chapter for the iconic brand signals an exciting phase of creativity and innovation in the coffee giant's marketing narrative.
Photo by Tim Wilgus
Apart from enhancing its brand image, Starbucks' focus on consumer experience remains paramount. Lieberman's multi-faceted role overseeing marketing, product, digital, creative, and data analytics underscores the company's commitment to delivering exceptional experiences to its customers. By aligning these key functions under Lieberman, Starbucks aims to create a seamless and engaging journey for its patrons, both in-store and online.
Photo by Tim Wilgus
In conjunction with Lieberman's appointment, Starbucks is realigning its team structure to enhance operational efficiency. Notable changes include Dawn Clark reporting to Sara Trilling, consolidation of global communications and corporate affairs under Dominic Carr, and A.J. Jones II's continued leadership in corporate affairs. These modifications are geared towards fostering collaboration and synergy within the organization.
As Tressie Lieberman assumes her role as the Global Chief Brand Officer at Starbucks, the industry eagerly anticipates the impact of her strategic vision on the brand's trajectory. The convergence of Lieberman's skills with Starbucks' rich heritage and global presence sets the stage for a compelling narrative that intertwines innovation with tradition. With a renewed focus on storytelling, consumer experience, and brand building, Starbucks is poised to embark on an exciting journey under Lieberman's guidance.