Craveworthy Expands to India With Genghis Grill, Dirty Dough
Craveworthy taps master franchisee Unisan Bowls to launch Genghis Grill and Dirty Dough in India, targeting Hyderabad first amid tight U.S. financing.
Jul 17, 2026
Craveworthy taps master franchisee Unisan Bowls to launch Genghis Grill and Dirty Dough in India, targeting Hyderabad first amid tight U.S. financing.
Jul 17, 2026
Buffalo Wild Wings launches Poppin’ Ranch, a 99-cent popping-candy ranch add-on, designed to spark sensory buzz and impulse trials ahead of Wing Day.
Jul 17, 2026
Wonder closed a $650M Series D at a $9B valuation to expand locations and invest in robotics, AI, and delivery tech, accelerating its automation-first restaurant model.
Jul 17, 2026
Learn how to increase restaurant sales during the World Cup final through smarter planning, staffing, promotions, inventory, menus, and operations.
Jul 16, 2026
Understand sports bar startup expenses, including location, construction, kitchen equipment, televisions, licenses, insurance, staffing, supplies, and cash reserves for operations.
Jul 16, 2026
Mother-daughter duo Ciara Boyce and Tracey Pidge bring Hotworx to Wasilla, the first of four Alaska studios, extending a fast-growing 800+ location brand.
Jul 16, 2026
One of the largest U.S. Cyclospora outbreaks hits 34 states; Taco Bell pulls produce in Michigan as FDA and CDC trace the source.
Jul 16, 2026
Chick-fil-A will refresh 200+ multi-sensory playgrounds by 2026 to boost dine-in traffic and loyalty, adding app content and toys as rivals upgrade experiences.
Jul 16, 2026
Ex-consultant Michael Creatore acquires six Mold Medics territories across central Ohio, partnering with Threshold Brands amid a growing mold remediation market.
Jul 16, 2026
Pizza Hut launches a Throwback Value Menu, app rewards, and a streetwear drop as ownership shifts and the brand bets on nostalgia to steady sales.
Jul 16, 2026
Explore Zaxby's recent expansion in the West and menu diversification, driving brand awareness and growth.

Zaxby's recent expansion into the West marks a significant strategic move for the brand, known for its strong presence east of the Mississippi and south of the Ohio rivers. The opening of the first unit in Nevada earlier this year signals a deliberate effort to establish a foothold in new territories.

By signing multi-unit development agreements in areas like Maryland's Eastern Shore, New Jersey, and Pennsylvania, Zaxby's is not just expanding physically but also driving brand awareness. These strategic deals create opportunities for further growth and introduce the brand to new markets.

In addition to geographical expansion, Zaxby's has been focusing on diversifying its menu beyond its core chicken finger offering. The elevation of several Limited Time Offerings (LTOs) to permanent menu status, such as salads, egg rolls, desserts, and a late-night appetizer, demonstrates the brand's commitment to catering to evolving consumer tastes.
With a total unit count of 969 and strong unit economics supporting its growth, Zaxby's is well-positioned for further expansion. The average unit volume of around $2.78 million for franchised stores, as per the Franchise Disclosure Document, showcases the brand's financial viability and potential for sustained growth.