QSR Visits Drop- What Operators Must Know
Quick-service restaurant visits dipped 4.4% in May, while diners gravitate toward full-service. Explore what's driving the trend and actionable insights for your operation.
Jul 6, 2026
Quick-service restaurant visits dipped 4.4% in May, while diners gravitate toward full-service. Explore what's driving the trend and actionable insights for your operation.
Jul 6, 2026
Tiki Taco expands its Kansas City presence with a new Liberty-adjacent location, highlighting local growth, community ties, and what this means for restaurant operators watching rising independent brands.
Jul 6, 2026
Discover the operational philosophy and guest experience behind Bad Daddy's Burger Bar, featuring insights from chef John Elliott on how the Southeast burger concept builds consistency, drives innovation, and elevates the American burger experience.
Jul 6, 2026
Jersey Mike’s plans an IPO, showcasing sharp growth and franchise strength - a move with ripple effects for restaurant owners watching industry trends.
Jul 2, 2026
White Castle and Garage Beer, two Ohio-based favorites, announce a summer collaboration with new promotions and products. Learn how restaurant owners can ride the LTO wave.
Jul 2, 2026
Learn how to build a restaurant catering system that attracts clients, improves margins, simplifies operations, and creates repeat revenue.
Jul 2, 2026
QR code menu helps restaurants update items faster, improve mobile ordering, reduce printing costs, and track customer behavior over time.
Jul 2, 2026
McDonald’s welcomes Bryan Brown as chief development officer, leveraging his experience to drive store modernization and support the “NEXT” strategy for franchisees and teams.
Jul 2, 2026
Compare the top 10 restaurant POS systems in the USA for 2026. Explore features, pricing, pros, cons, and the best POS options for every restaurant type.
Jul 1, 2026
Explore the latest restaurant industry performance report for Q2 2026, including key restaurant industry trends, segment performance, and labor challenges.
Jul 1, 2026
How Chipotle's NIL deal with USC women's basketball is transforming athlete nutrition through the Real Food for Real Athletes platform.

Chipotle's groundbreaking Name, Image, Likeness (NIL) deal with University of Southern California women’s basketball marks a significant milestone in enhancing athlete nutrition and promoting healthy eating among student-athletes. By partnering with USC, Chipotle is not only supporting the team's performance but also leveraging the players' influence to promote its brand and values.

The collaboration between Chipotle and USC women's basketball is aligned with Chipotle's Real Food for Real Athletes platform, which emphasizes providing athletes at all levels with proper nutrition through real and fresh ingredients. This initiative, launched in 2019, aims to empower athletes to excel by fueling their bodies with quality food choices.
Chipotle's partnership with USC women's basketball goes beyond offering free meals and marketing support. It plays a vital role in enhancing athlete performance by providing convenient, nutritious meal options that aid in post-workout recovery. Moreover, by serving as a hub for team gatherings, Chipotle fosters a sense of camaraderie and teamwork among the players.
In addition to collaborating with USC, Chipotle has extended its athlete partnerships to U.S. men’s and women’s soccer teams, Olympic athletes, and student-athletes at Ohio State University. These alliances underline Chipotle's commitment to promoting athlete nutrition and fostering community engagement through shared values and experiences.
Chipotle's plan to feature USC women's basketball players' go-to orders as digital menu items on its app and website showcases the brand's culinary innovation and customization options. By highlighting athletes' favorite combinations, Chipotle not only enhances its menu offerings but also creates a unique connection between fans and their favorite players.
Through its partnership with USC women's basketball, Chipotle reinforces its brand visibility and loyalty among sports enthusiasts and fans. By associating its name with successful athletic programs like USC, Chipotle strengthens its market presence and resonates with consumers who value health-conscious choices and community engagement.