How to Calculate the Right Menu Price for Each Item
Learn how to calculate menu price by analyzing ingredient costs, labor, overhead, demand, and contribution margin for stronger restaurant profits.
Jun 17, 2026
Learn how to calculate menu price by analyzing ingredient costs, labor, overhead, demand, and contribution margin for stronger restaurant profits.
Jun 17, 2026
Explore best Areas in Chicago to open a restaurant by matching neighborhood demand, concept type, costs, traffic, and customer behavior.
Jun 17, 2026
BJ's Restaurants has appointed Monika Saxena as brand president, bringing over two decades of experience from LongHorn Steakhouse and Darden Restaurants, where she helped drive 20 consecutive quarters of positive comparable sales growth.
Jun 17, 2026
Blue Bottle Coffee has introduced Kyoto-Style Espresso, a slow-drip cold espresso made without machines, launching across its 152 global locations on June 16 with seven new cold drinks designed specifically for the way modern customers order coffee.
Jun 17, 2026
Hungry Howie's has appointed Jimmy Simonte as Executive Vice President of Marketing, bringing more than 25 years of Domino's experience to the Michigan-born pizza brand as it undergoes a major technology overhaul and prepares to launch a new loyalty programme.
Jun 17, 2026
Starbucks CFO Cathy Smith is transferring her principal accounting officer role to Val Bauduin, who will continue serving as SVP of corporate finance and development while reporting to Smith amid the chain's ongoing turnaround.
Jun 17, 2026
Yum Brands has agreed to sell Pizza Hut through two separate transactions totalling $2.7 billion, with Long Range Capital acquiring the global business for $1.5 billion and Yum China Holdings purchasing the China operations for $1.2 billion.
Jun 16, 2026
Scooter's Coffee is running a buy-one-get-one drink offer from June 19 to 21, available exclusively through its mobile app after 11 a.m.- giving customers three days to treat dad to a free drink this Father's Day weekend.
Jun 16, 2026
A group of Twin Peaks franchisees has been named strategic advisor to the chain's new owners following its sale out of bankruptcy, with a clear path to acquiring the brand outright within the next 12 to 16 months.
Jun 16, 2026
Denny's is launching The Clock's Off Menu on June 24, combining breakfast, lunch, and dinner favorites available any time of day, alongside new Slammin' Meal Deals Under $10 and exciting rewards for new members.
Jun 16, 2026
Discover how McDonald's new online ordering channel is reshaping delivery strategies and impacting customer loyalty. Learn about the brand's innovative approach to reaching customers through seamless and convenient options.


McDonald's introduction of a new online ordering channel signifies a strategic shift in its delivery approach. By offering consumers a direct route to order through McDonalds.com without the need to download a separate app, the brand aims to enhance accessibility and cater to a more extensive customer base. This move not only streamlines the ordering process but also aligns with changing consumer preferences towards seamless digital experiences.
The transition to an app-less first-party channel raises questions about its influence on McDonald's delivery sales mix. The company's goal to increase the percentage of delivery orders originating from its mobile app to 30% by 2027 indicates the pivotal role the app previously played. It will be intriguing to observe how this new channel reshapes the distribution of delivery orders and whether it accelerates the brand's delivery growth strategy.

The implementation of the new online ordering channel prompts considerations about McDonald's loyalty program. With a significant user base engaging with the loyalty program across various markets, the impact of the channel on customer retention and engagement remains a focal point. Understanding how the channel correlates with loyalty metrics and membership activity will be crucial in evaluating its overall effect on customer loyalty.
Customer loyalty is a cornerstone of McDonald's success, with loyal customers significantly contributing to the brand's foot traffic and revenue. By leveraging online ordering innovations and loyalty initiatives like the McValue platform, McDonald's reinforces its commitment to enhancing customer experience and retention. The interplay between seamless online ordering, strategic loyalty programs, and fostering brand advocacy through exceptional service is key to sustaining customer engagement.