KFC Files Lawsuit Against Church’s Texas Chicken Over 'Original Recipe' Phrase
Learn about the trademark dispute between KFC and Church’s Texas Chicken over the 'Original Recipe' phrase.
Photo by Erik Mclean on Unsplash
Photo by Erik Mclean on Unsplash
Origin of the Original Recipes
Church's Texas Chicken recently announced the revival of its original recipe, dating back to 1952. On the other hand, KFC, founded by Colonel Harland Sanders, established its iconic blend of 11 herbs and spices in 1939, later trademarked as the 'Original Recipe' in 1972. The legal battle stems from the use of the 'original recipe' phrase in Church’s advertising campaign, triggering a competition clash between the two fast-food chains.
Photo by Erik Mclean on Unsplash
Trademark Dispute
KFC holds trademarks for both 'Original Recipe' obtained in 1984 and 'Colonel Sanders Original Recipe' acquired in 2018. The dispute arose when KFC alleged that Church's usage of the 'original recipe' phrase infringes on their established trademarks, potentially leading to consumer confusion. Following KFC's objection letter to Church’s, the situation escalated as Church’s continued promoting the mark, prompting KFC to take legal action.
Legal Proceedings and Allegations
The lawsuit filed by KFC against Church’s in the U.S. District Court for the Eastern District of Texas contends that Church’s deliberate use of the 'Original Recipe' mark is causing market confusion and diluting KFC's trademark rights. KFC accuses Church’s of willfully disregarding its legal rights, which could lead purchasers to attribute any dissatisfaction with Church’s products to KFC. The legal battle not only seeks to stop Church’s from using the phrase but also claims unspecified monetary damages.
Photo by Erik Mclean on Unsplash
Implications and Future Actions
The ongoing legal battle between KFC and Church’s Texas Chicken highlights the competitive nature of the fast-food industry and the significance of protecting intellectual property rights. The outcome of this case could set a precedent for similar disputes within the industry concerning brand differentiation and consumer perception. As the legal proceedings unfold, both parties will need to strategize their next moves to safeguard their brand identities and market positions.