Stacy Peterson Joins Jersey Mike’s: Accelerating Growth in 2025
Learn about Stacy Peterson's move to Jersey Mike’s and the chain's aggressive growth strategy for 2025.
Photo by Vitaliy Grin on Unsplash
Photo by Vitaliy Grin on Unsplash
Stacy Peterson's Expertise and Background
Stacy Peterson, a seasoned professional in the restaurant industry, brings a wealth of experience and expertise to Jersey Mike’s. With nearly nine years of experience at Wingstop in various key roles spanning marketing, innovation, technology, and operations, Peterson has a strong foundation in driving growth and success in the competitive food sector. Her most recent position as chief revenue and technology officer at Wingstop showcases her ability to leverage digital strategies, marketing initiatives, and operational efficiencies for business advancement.
Key Player in Growth Strategy
Charlie Morrison, Jersey Mike’s CEO, recognizes Peterson as a crucial player in the growth and success of Wingstop during their partnership. Morrison's statement highlights the value of Peterson's expertise in digital marketing and operations, indicating a strategic move to leverage her skills to accelerate Jersey Mike’s growth trajectory. Peterson's proven track record at Wingstop positions her as a valuable asset in shaping Jersey Mike’s expansion plans for the upcoming years.
Photo by Vitaliy Grin on Unsplash
Jersey Mike’s Aggressive Expansion Plans
Jersey Mike’s is set to embark on an ambitious expansion journey in 2025, building on its momentum from previous years. With plans to open 270 franchised units this year, the chain is poised for significant growth. The company's commitment to growth is evident in the opening of nearly 300 units in 2022 and 2023, and over 300 units in 2024. Ending 2024 with close to 3,000 locations in the U.S., Jersey Mike’s has surpassed the 3,000 mark, expanding its footprint to both the U.S. and Canada.
Driving Growth Through Strategic Initiatives
Peterson’s role at Jersey Mike’s is expected to drive growth through a blend of strategic initiatives focused on digital innovation, marketing campaigns, and operational enhancements. By leveraging her multifaceted experience across different areas of the restaurant business, Peterson can spearhead initiatives that enhance customer engagement, streamline operations, and fuel expansion opportunities for Jersey Mike’s. Her appointment signals the chain's commitment to staying ahead in a competitive market by tapping into top talent and industry know-how.