How to Calculate Cost of Goods Sold for a Restaurant
Learn how to calculate restaurant cost of goods using inventory, purchases, COGS percentage, variance reviews, and regular tracking for profitability.
Aug 31, 2026
Learn how to calculate restaurant cost of goods using inventory, purchases, COGS percentage, variance reviews, and regular tracking for profitability.
Aug 31, 2026
Explore restaurant technology trends in 2026, including AI, automation, digital ordering, workforce tools, connected kitchens, personalization, and profitability strategies today.
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Understand how to evaluate a Kiosk system using key criteria including features, POS integration, hardware, pricing, customer experience, and support.
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Learn the startup costs of opening an ice cream shop, including rent, equipment, renovations, permits, inventory, labor, marketing, and reserves.
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A restaurant P&L statement reveals sales, expenses, and profits, helping owners manage costs, improve margins, and plan finances more effectively.
Aug 26, 2026
Learn practical ways to reduce labour costs through smarter scheduling, forecasting, productivity, cross-training, automation, overtime control, and performance monitoring strategies.
Aug 26, 2026
RaceTrac has appointed Jill Pemberton as chief financial officer, succeeding Karla Ahlert, who moves into the newly created role of chief administrative officer.
Aug 26, 2026
Create a practical restaurant marketing plan by setting goals, targeting customers, choosing channels, budgeting wisely, scheduling campaigns, and measuring results.
Aug 24, 2026
Levain Bakery appoints Lorna Sommerville and Taya Stenson as co-CEOs, blending operational and marketing expertise to power national expansion and innovation while staying rooted in its brand values.
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A payroll advance policy helps restaurant owners define eligibility, limits, repayment, documentation, approval procedures, and compliance requirements for employee advances.
Aug 24, 2026
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Explore how Chipotle's digital offerings and catering capabilities are attracting low-income consumers and boosting sales through innovative strategies. Learn about the impact of online exclusives and family meals on driving digital orders.

Chipotle's strategic focus on digital offerings has not only enhanced customer experience but also played a crucial role in attracting low-income consumers back to the chain. During the second quarter, CEO Scott Boatwright highlighted a drop in low-income customer visits in April and May, followed by a notable recovery in June and July. This trend underscores the importance of affordable dining options to a broader demographic.
The introduction of a family meal deal by Chipotle showcases a commitment to providing cost-effective dining solutions. By offering a family meal that reduces the cost per person, Chipotle aims to make its menu more accessible to budget-conscious customers. Such initiatives not only promote inclusivity but also drive customer loyalty by catering to varying preferences and budgets.

Chipotle's $10 off the “Build-Your-Own-Chipotle” promotion is a prime example of an online-exclusive offer designed to entice customers and drive digital sales. This customizable meal option empowers guests to create their own combinations, from salads to soft tacos, and even try new items like nachos. The attraction of additional bags of chips and side orders as part of the deal further enhances the value proposition for customers.
The emphasis on online exclusives is a strategic move by Chipotle to boost digital orders, which accounted for a significant 35.5% of sales in the second quarter. The success story of introducing quesadillas as an online exclusive in March 2021, leading to a 10.5% surge in digital sales during Q2 2021, underscores the impact of exclusive offerings on customer engagement and revenue growth.

Chipotle's investment in catering capabilities, including high-efficiency equipment and technology enhancements, signals a strategic shift towards catering services. By testing these capabilities in 60 restaurants and leveraging technology to streamline orders and promote catering awareness, Chipotle aims to elevate the overall customer experience and tap into new revenue streams.