Whataburger Appoints Ryan Moore as CFO
Whataburger welcomes financial veteran Ryan Moore as its new CFO, signaling a strategic focus on national expansion and sustainable growth for the iconic brand.
Jul 29, 2026
Whataburger welcomes financial veteran Ryan Moore as its new CFO, signaling a strategic focus on national expansion and sustainable growth for the iconic brand.
Jul 29, 2026
DoorDash is changing how it calculates delivery and service fees, with longer-distance orders likely to cost more and shorter, larger orders set to stay the same or decrease.
Jul 29, 2026
Improve kitchen ticket times with practical strategies for better preparation, smoother workflows, stronger communication, smarter staffing, and effective restaurant technology.
Jul 27, 2026
TGI Fridays emerges from Chapter 11 bankruptcy under new ownership, focused on growth and stability. Discover what's next for the iconic chain and its global operations.
Jul 28, 2026
PopUp Bagels welcomes industry veteran Mike Smith as Chief Operating Officer to lead their next phase of growth, putting quality and guest experience at the forefront.
Jul 28, 2026
Learn how restaurant owners can manage payroll accurately, track labor costs, reduce errors, maintain compliance, and improve workforce profitability efficiently.
Jul 27, 2026
Veteran restaurant executive David Deno assumes the helm at Cracker Barrel, signaling a pivotal moment for the brand’s revitalization. Learn what this means for operators, staff, and industry leaders.
Jul 27, 2026
Noodles & Company achieves historic sales growth and operational turnaround in 2026, sharing critical lessons for restaurant owners on boosting traffic, innovation, and team culture.
Jul 27, 2026
Cicis Pizza’s systemwide sales have surged over 50%, fueled by digital innovation, modern operations, and a revamped franchise strategy. Learn what restaurant owners can take away from Cicis’ transformation.
Jul 24, 2026
Fogo de Chão has announced Daniel Duran as its new CFO, marking a strategic leadership transition designed to enhance global growth and financial innovation for the renowned restaurant brand.
Jul 24, 2026
Explore how traditional sticker marketing has made a comeback in restaurant promotion, with insights from top brands like Dutch Bros, Scooter’s Coffee, and Island Fin Poke.

Sticker marketing has reemerged as a highly effective strategy in the restaurant industry, providing brands with a tangible and versatile way to engage customers and create lasting connections. Brands like Dutch Bros, Scooter’s Coffee, and Island Fin Poke have harnessed the potential of stickers to enhance their marketing efforts and drive customer loyalty.

Dutch Bros, a prominent player in the sticker marketing trend, has integrated stickers into its brand culture since 1999. What started as a simple gesture of 'Dutch Luv' has evolved into a phenomenon, with dedicated fan pages and collector communities. The unique designs of Dutch Bros stickers have become coveted collectors' items, showcasing the brand's ability to create meaningful connections with its customers.
Both Dutch Bros and Scooter’s Coffee have implemented innovative sticker strategies to incentivize customer engagement. Dutch Bros offers monthly sticker drops, encouraging customers to visit their locations and collect exclusive designs. On the other hand, Scooter’s Coffee leverages special events like 'Ugly Sweater Day' to distribute limited-edition stickers, adding a fun and interactive element to the customer experience.
Stickers are not just appealing to older demographics like Boomers but also resonate with Millennials and younger generations. The tactile nature of stickers, coupled with creative designs, creates a unique brand touchpoint that fosters emotional connections. By continuously refreshing sticker themes and designs, brands like Dutch Bros ensure ongoing customer engagement and loyalty.
As sticker marketing continues to gain momentum in the restaurant industry, brands are finding new ways to leverage this nostalgic yet impactful promotional tool. The ability of stickers to transcend traditional marketing channels and seamlessly integrate into customers' lives makes them a valuable asset for building brand identity and driving customer retention.