A Complete Guide to Restaurant SMS Marketing
Discover how restaurant SMS marketing works, from building subscriber lists and creating campaigns to improving engagement and measuring marketing performance.
Aug 14, 2026
Discover how restaurant SMS marketing works, from building subscriber lists and creating campaigns to improving engagement and measuring marketing performance.
Aug 14, 2026
The transition of Pizza Hut's CEO, Aaron Powell, marks a pivotal moment for the chain and offers valuable leadership lessons for restaurant owners. Here’s what this executive change could mean for your business.
Aug 17, 2026
Panera Bread welcomes Andrew Rebhun as its new CMO to spearhead strategic brand growth and transformation, bolstering its vision for 2028.
Aug 17, 2026
Learn how to manage cash flow in your restaurant by tracking finances, controlling costs, forecasting needs, and building cash reserves.
Aug 14, 2026
Increase online orders by simplifying checkout, optimizing menus, improving Google visibility, promoting ordering channels, and encouraging customers to order again.
Aug 12, 2026
Streamline restaurant back office operations by standardizing workflows, automating repetitive tasks, integrating systems, centralizing data, and improving accountability and efficiency.
Aug 12, 2026
Freddy’s Frozen Custard & Steakburgers promotes Rick Petralia to Executive Chef & VP of Training & Innovation, signaling a strategic focus on culinary excellence and franchisee support.
Aug 12, 2026
McDonald’s USA has appointed Patrick Gerber as chief restaurant officer, leveraging his decades of global experience to boost operations, food quality, and customer satisfaction in the U.S. market.
Aug 11, 2026
MOOYAH Burgers, Fries & Shakes partners with Great USA Foods LLC to launch a master franchise in the UAE, accelerating international expansion into Dubai and Abu Dhabi. Learn the impact for restaurant owners and growth lessons.
Aug 12, 2026
Avoiding hiring mistakes helps restaurant owners reduce turnover, control labor costs, improve staffing decisions, and build stronger, more reliable teams.
Aug 10, 2026
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Learn about Bojangles' corporate expansion plans with a new headquarters and menu innovation strategies to support growth and expansion into new markets.

Bojangles, a well-known chain in the fast-food industry, has embarked on a strategic journey of corporate expansion to support its growth plans. The company's recent move to open a new headquarters in Atlanta marks a significant milestone in its expansion strategy. This new headquarters spans over 61,000 square feet, a considerable upgrade from its previous office space. The facility includes The Richard Thomas Learning and Leadership Development Center, paying tribute to one of Bojangles' founders.

Apart from enhancing its corporate infrastructure, Bojangles is also focusing on menu innovation to stay competitive and attract new customers. The chain has recently introduced several limited-time offers to test the market and cater to evolving consumer preferences. From the Breakfast Bo-Rito to Watermelon Sweet Tea and Bo Berry Biscuits and Cookies, Bojangles is exploring creative menu options to keep its customers engaged and interested in their offerings.
With the new headquarters in place and a strong emphasis on menu innovation, Bojangles is poised to expand into new markets and reach a broader audience. The company's commitment to opening 10 new restaurants during the first quarter demonstrates its aggressive growth strategy. Bojangles is eyeing locations in Florida, Louisiana, Colorado, and Texas, signaling its intent to establish a stronger presence in these regions. Additionally, the chain is exploring non-traditional locations through partnerships with Love's Travel Shops and TravelCenters of America.
To further drive menu innovation and adapt to changing consumer tastes, Bojangles has introduced a test kitchen at its new headquarters. This specialized kitchen will serve as a hub for experimenting with new menu items and refining existing offerings. By leveraging the test kitchen, Bojangles can stay ahead of the curve in the fast-food industry and continue to surprise and delight customers with innovative menu choices.