Types of Restaurant Ordering Technology
Explore the main types of ordering technology restaurants use to improve accuracy, speed, payments, customer convenience, and operational efficiency daily.
Aug 17, 2026
Explore the main types of ordering technology restaurants use to improve accuracy, speed, payments, customer convenience, and operational efficiency daily.
Aug 17, 2026
Learn the eight essential steps of the restaurant payroll process, from tracking hours and calculating wages to payments and recordkeeping.
Aug 17, 2026
Panera Bread welcomes Andrew Rebhun as its new CMO to spearhead strategic brand growth and transformation, bolstering its vision for 2028.
Aug 17, 2026
Discover how restaurant SMS marketing works, from building subscriber lists and creating campaigns to improving engagement and measuring marketing performance.
Aug 14, 2026
The transition of Pizza Hut's CEO, Aaron Powell, marks a pivotal moment for the chain and offers valuable leadership lessons for restaurant owners. Here’s what this executive change could mean for your business.
Aug 17, 2026
Learn how to manage cash flow in your restaurant by tracking finances, controlling costs, forecasting needs, and building cash reserves.
Aug 14, 2026
Increase online orders by simplifying checkout, optimizing menus, improving Google visibility, promoting ordering channels, and encouraging customers to order again.
Aug 12, 2026
Streamline restaurant back office operations by standardizing workflows, automating repetitive tasks, integrating systems, centralizing data, and improving accountability and efficiency.
Aug 12, 2026
McDonald’s USA has appointed Patrick Gerber as chief restaurant officer, leveraging his decades of global experience to boost operations, food quality, and customer satisfaction in the U.S. market.
Aug 11, 2026
Freddy’s Frozen Custard & Steakburgers promotes Rick Petralia to Executive Chef & VP of Training & Innovation, signaling a strategic focus on culinary excellence and franchisee support.
Aug 12, 2026
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Explore IHOP's innovative marketing strategies, from in-house initiatives to social media prioritization, culminating in the '20K for Pancake Day' campaign.

IHOP, the iconic diner chain, has been making waves with its bold marketing strategies aimed at enhancing brand relevance and engaging a diverse audience. The company's recent focus on social media and in-house creative functions marks a significant departure from traditional marketing approaches.
Under the leadership of Lenna Yamamichi, IHOP has embraced a social-first mindset, aligning with current market trends dominated by platforms like TikTok. By prioritizing social media and public relations, IHOP aims to connect with audiences on a deeper level beyond demographic boundaries.
IHOP's decision to move towards in-housing creative and social work signifies a strategic shift in taking direct control over marketing duties. By bringing these functions in-house, IHOP can ensure brand consistency and holistic representation across all marketing channels.
The '20K for Pancake Day' campaign, part of IHOP's marketing transformation, aims to set a Guinness World Record while donating to Feeding America. This initiative not only reflects IHOP's commitment to giving back but also signifies a step towards achieving cultural relevance and brand momentum.
Yamamichi's vision for IHOP extends beyond sales growth to rekindling the essence of the diner as a gathering place for families and friends. The National Pancake Day campaign serves as a reminder of the intrinsic value IHOP offers beyond just food, fostering a sense of belonging and community.