How to Calculate the Right Menu Price for Each Item
Learn how to calculate menu price by analyzing ingredient costs, labor, overhead, demand, and contribution margin for stronger restaurant profits.
Jun 17, 2026
Learn how to calculate menu price by analyzing ingredient costs, labor, overhead, demand, and contribution margin for stronger restaurant profits.
Jun 17, 2026
Explore best Areas in Chicago to open a restaurant by matching neighborhood demand, concept type, costs, traffic, and customer behavior.
Jun 17, 2026
BJ's Restaurants has appointed Monika Saxena as brand president, bringing over two decades of experience from LongHorn Steakhouse and Darden Restaurants, where she helped drive 20 consecutive quarters of positive comparable sales growth.
Jun 17, 2026
Blue Bottle Coffee has introduced Kyoto-Style Espresso, a slow-drip cold espresso made without machines, launching across its 152 global locations on June 16 with seven new cold drinks designed specifically for the way modern customers order coffee.
Jun 17, 2026
Hungry Howie's has appointed Jimmy Simonte as Executive Vice President of Marketing, bringing more than 25 years of Domino's experience to the Michigan-born pizza brand as it undergoes a major technology overhaul and prepares to launch a new loyalty programme.
Jun 17, 2026
Starbucks CFO Cathy Smith is transferring her principal accounting officer role to Val Bauduin, who will continue serving as SVP of corporate finance and development while reporting to Smith amid the chain's ongoing turnaround.
Jun 17, 2026
Yum Brands has agreed to sell Pizza Hut through two separate transactions totalling $2.7 billion, with Long Range Capital acquiring the global business for $1.5 billion and Yum China Holdings purchasing the China operations for $1.2 billion.
Jun 16, 2026
Scooter's Coffee is running a buy-one-get-one drink offer from June 19 to 21, available exclusively through its mobile app after 11 a.m.- giving customers three days to treat dad to a free drink this Father's Day weekend.
Jun 16, 2026
A group of Twin Peaks franchisees has been named strategic advisor to the chain's new owners following its sale out of bankruptcy, with a clear path to acquiring the brand outright within the next 12 to 16 months.
Jun 16, 2026
Denny's is launching The Clock's Off Menu on June 24, combining breakfast, lunch, and dinner favorites available any time of day, alongside new Slammin' Meal Deals Under $10 and exciting rewards for new members.
Jun 16, 2026
Explore how Chipotle and Strava's City Challenge is revolutionizing wellness goals with free Lifestyle Bowls and running competitions. Learn how the partnership inspires healthy habits and community engagement.

Chipotle and Strava's partnership has evolved to create an engaging platform for individuals to elevate their wellness goals. The City Challenge, spanning across 25 cities in North America and Europe, offers participants a unique opportunity to compete for Local Legend Status (LCL) on Strava. This innovative challenge not only promotes physical activity and healthy living but also fosters a sense of community among participants.
Participants in the City Challenge have the chance to win free Lifestyle Bowls for a year by striving for Local Legend Status on Strava. Moreover, cities with designated Chipotle segments can collectively compete to achieve the highest mileage on their local challenge. The winning city secures a buy-one-get-one entrée offer for its entire population. This gamified approach to fitness and nutrition not only incentivizes healthy choices but also encourages teamwork and collaboration at a city-wide level.
The City Challenge's unique feature, the “Chipotle x Strava: The City Challenge” heatmap, offers a real-time overview of each city's performance. This interactive leaderboard showcases daily updates on the mileage covered, creating a sense of excitement and motivation among participants. The transparency in tracking progress not only enhances accountability but also inspires individuals to push their limits and strive for greater achievements.
Chipotle's initiative to expand the challenge internationally underscores its commitment to promoting wellness on a global scale. The collaboration with Strava not only aims to engage existing fans but also to attract new participants looking to adopt healthier habits. By offering free Lifestyle Bowls and exclusive rewards, Chipotle encourages individuals to make mindful diet choices that align with various dietary preferences, including Whole30, keto, paleo, gluten-free, and vegan diets.

The engagement strategies introduced by Chipotle, such as the “Goals, Gym, Guac” text message community and motivational content sharing, create a nurturing environment for individuals striving to achieve their wellness goals. By leveraging group chats and affirmations, Chipotle aims to provide a support system akin to an accountability buddy, making the journey towards health and fitness more enjoyable and sustainable.
Chipotle's CEO, Scott Boatwright's vision to transform Chipotle into an iconic global brand is reflected in the expansion of the City Challenge to international cities. This strategic move not only amplifies Chipotle's reach but also solidifies its position as a brand that advocates for wellness and healthy living on a worldwide scale. By engaging with a diverse audience across different continents, Chipotle paves the way for greater brand recognition and loyalty.
The innovative blend of technology, fitness, and nutrition in the Chipotle x Strava City Challenge sets a precedent for future wellness initiatives. By harnessing the power of digital platforms and community-driven competitions, Chipotle and Strava demonstrate the potential to revolutionize how individuals approach their health and wellness goals. As the partnership continues to evolve, we can expect to see more creative collaborations that inspire healthier lifestyles and foster a sense of belonging within the community.