When Is the Right Time to Sell Your Restaurant Franchise Locations?
Learn when to sell franchise locations by evaluating financial performance, operations, market conditions, lease terms, and long-term business goals carefully.
Jul 20, 2026
Learn when to sell franchise locations by evaluating financial performance, operations, market conditions, lease terms, and long-term business goals carefully.
Jul 20, 2026
Wingstop adds 382 U.S. units to 3,056 total as comps dip; 2026 outlook hinges on loyalty, Smart Kitchen, and category tailwinds.
Jul 20, 2026
Topgolf Media Networks turns 100+ venues into an ad platform with 42M visits and 28,000 screens, tapping retail media tactics for measurable brand activations.
Jul 20, 2026
Domino’s leverages rising order volumes to boost revenue and market share despite industry challenges in Q2 2026, offering key lessons for restaurant owners.
Jul 20, 2026
Discover how Fresh off the Boat in Santa Ana has built a thriving, health-focused Mexican-Mediterranean fusion restaurant. Explore operational insights, business strategies, and the customer experience that set this unique concept apart.
Jul 20, 2026
Burger King launches its “Your Way Champion” managerial role, focusing on guest experience, order customization, and staff engagement. Restaurant operators can glean insights for elevating hospitality in their own venues.
Jul 20, 2026
If your restaurant is busy but profits feel thin, food cost is usually the first place to look. Not because it is always the problem, but because it is the most controllable variable in your P&L.
Jul 20, 2026
Thomas Keller Restaurant Group will pay $2M to settle an EEOC harassment and retaliation case tied to Bouchon Las Vegas, closing a long-running action from 2018.
Jul 19, 2026
Fresh Kitchen names Bill Knopf and Matt Livingston to lead operations and development as the clean-label bowl brand targets growth beyond 100 locations.
Jul 18, 2026
Hardee’s franchisee Superior Star filed Chapter 11 after a 2023 deal revealed unpaid taxes, costly repairs, and lease burdens; plans to reject leases and refocus.
Jul 18, 2026
Explore how Taco Bell is leveraging chicken menu innovation to stand out in the QSR industry and attract customers from competitors. Learn about the trends shaping the chicken menu landscape.


Taco Bell has been making strategic moves in the fast-food industry by focusing on chicken menu innovation. By introducing a Crispy Chicken recipe after rigorous testing of over 50 variants, the brand showcases its commitment to quality and flavor. The marination process using a jalapeño buttermilk flavor and breading the nuggets with a mix of breadcrumbs and crispy tortilla chips adds a unique twist to traditional chicken offerings.

With chicken as the primary protein in 95% of its innovations, Taco Bell has established itself as a key player in the chicken menu segment. The success of items like the Cantina Chicken menu and Chicken Al Pastor Street Chalupas highlights Taco Bell's dedication to evolving its menu to meet customer preferences. By strategically introducing and transitioning successful items to its regular or limited-time offerings, Taco Bell keeps its menu fresh and appealing.

The quick-service restaurant (QSR) industry is witnessing a shift towards chicken-centric menus, and Taco Bell is at the forefront of this trend. Competitors like McDonald's and Wendy's are also emphasizing chicken offerings to cater to evolving consumer preferences. With the affordability of chicken compared to beef and the increasing demand for chicken-based dishes, restaurants are adapting to meet the market demand and stay competitive.
The rise of chicken menus in fast food can be attributed to various factors, including the cost-effectiveness of chicken compared to beef. With cleaned chicken selling at a lower price per pound, restaurants can offer attractive menu items at competitive prices. Additionally, strong consumer demand for chicken-based meals has fueled the expansion of chains like Chick-fil-A, Raising Cane’s, Zaxby’s, and Dave’s Hot Chicken, further solidifying chicken's popularity in the industry.