Buffalo Wild Wings Bets Big on Pick 6

Football season isn’t just about the game—it’s a ritual fans share in person. Pick 6 for $19.99, a two-meal bundle built for groups and game-day buzz. Guests choose two entrées, two sides, and two fountain drinks, all for a single price. It isn’t a gimmick; it’s a promise of value, customization, and a table that feels like a small victory parade. The idea is simple: keep fans in the dining room, trading dim screens for loud conversations and sauce-scented energy. Here’s how it lands and why it matters:

Under Pick 6 for $19.99, you’re collecting two entrées, two sides, and two drinks for one price. Entrée options include 6 Traditional wings, 10 Boneless wings, 3 Hand-Breaded Chicken Tenders, an All-American Cheeseburger, or a Classic Chicken Sandwich, while sides feature French Fries, Tater Totss, or Potato Wedges. The package is designed to deliver two full meals for one price, and it’s available nationwide at participating Buffalo Wild Wings locations for dine-in only for a limited time. “We wanted to create an unbeatable offer with our most popular menu items that doesn’t compromise on quality or customization. It gives our fans more of what they crave, for less. Whether you’re looking for a double-stacked, hand-smashed cheeseburger or wings tossed in any of our 26 iconic sauces and dry rubs, you can receive two full meals for just $19.99 at B-Dubs.” said Chief Marketing Officer Tristan Meline. Starting October 9, 2024, Buffalo Wild Wings fans can enjoy a truly irresistible deal when dining in at their favorite sports bar: Pick 6 for $19.99. By enriching the in-restaurant experience with value, variety, and prominent marketing initiatives, the brand is seeking to reinforce its connection with football fans at the same time as promoting a core part of its menu.

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The Pick 6 push lands as Buffalo Wild Wings frames football season as a prime chance to drive in-restaurant traffic and celebrate fan rituals around wings and game-day meals. The nationwide, dine-in-only rollout signals a deliberate emphasis on live, social dining experiences rather than takeout or delivery. This framing sits with the chain’s broader marketing push during football season, including a media component designed to amplify the live-game atmosphere and menu-driven excitement. In a crowded casual-dining landscape, brands chase seasonal sports moments to showcase value and customization in meaningful ways.

Rivals aren’t standing still. Applebee’s has tapped a similar playbook with Pick 6 Mondays, offering six free Boneless Wings with a $10 minimum purchase when a Pick 6 play hits on a weekend game, redeemable the following Monday. This competitive context helps explain why Buffalo Wild Wings leans hard on the in-venue experience and star-powered marketing—a deliberate contrast to pure-price promos and a reminder that live-game energy drives dine-in decisions.

Put simply, Pick 6 for $19.99 is a two-meal package that invites guests to mix and match. Two entrées, two sides, and two fountain drinks are bundled for one price. The entrées include 6 Traditional wings, 10 Boneless wings, 3 Hand-Breaded Chicken Tenders, an All-American Cheeseburger, or a Classic Chicken Sandwich, and the sides cover French Fries, Tater Totss, or Potato Wedges. The offer is nationwide at participating Buffalo Wild Wings locations for dine-in only and is time-limited, part of a broader strategy to pair value with in-venue customization.

The official positioning is that Pick 6 for $19.99 is a limited-time, dine-in offer designed to attract football fans to Buffalo Wild Wings venues. At the core: two full meals for $19.99 and the freedom to choose sauces and rubs that keep the dining room energized. The mindset is to blend price with menu-driven storytelling while elevating the in-venue experience during the season’s biggest sports moments.

The Pick 6 push isn’t quiet. It leans on star power and mascot charm, with Jason Kelce appearing in commercials alongside Hank, the brand’s winged buffalo. The pairing threads a football-driven storyline through the dining room, turning a simple order into part of the game-day ritual. The Built for Football messaging ties wings to live sports and the in-venue viewing experience, creating a sense that fans are reclaiming the bar as a social stage.

Marketing coverage has spotlighted Kelce’s collaboration with Hank and the broader push, aiming to energize audiences and spark conversations around dining in during football season. The dynamic between a retired NFL star and a CGI mascot isn’t just entertaining—it’s a deliberate move toward celebrity-powered sports marketing that shapes in-venue choices and the way fans experience game day at the bar.

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Buffalo Wild Wings sits on a broad footing: more than 1,300 locations worldwide and a footprint that’s anchored by its parent, Inspire Brands, an Atlanta-based company. This scale underpins the nationwide availability of Pick 6 for $19.99 and supports a season-long in-venue campaign. The parent company’s materials confirm the two-entree/two-side/two-drink structure and the exact option list, described as available nationwide at participating sports bars for a limited time.

In the broader industry, Applebee’s and others mirror this approach—linking sports moments to value-driven promos. Pricing and availability can vary by location and window, with add-ons or upcharges possible for certain wings. Guests should verify in-venue labeling and app redemption rules to avoid surprises. The trend is clear: game-day energy, value, and social dining are reshaping how casual dining competes on the season’s biggest stage, and the bar is increasingly a destination for shared experiences rather than a sideline.