Accuracy Over Speed: PJ’s Drive-Thru Playbook
At Food On Demand, PJ’s Coffee champions accuracy at the window, using hybrid formats, training, and selective tech to drive revenue and loyalty.
May 20, 2026
At Food On Demand, PJ’s Coffee champions accuracy at the window, using hybrid formats, training, and selective tech to drive revenue and loyalty.
May 20, 2026
At Chicago’s Restaurant Show, robots, voice AI, and drones moved from novelty to hard math, as vendors pitched costs, ROI, and cautious paths to scale.
May 20, 2026
Thai Chili 2Go, Bonchon, Cupbop, and Teriyaki Madness scale fast by pairing authentic flavors with data, supply chain muscle, and streamlined ops.
May 20, 2026
Launching a profitable boba tea shop requires customer research, smart location choices, efficient systems, controlled costs, and local marketing strategy.
May 18, 2026
This article highlights the best areas in Florida for restaurants by comparing tourism, growth, costs, customer demand, and concept fit.
May 19, 2026
How Mendocino Farms and peers use tiered and pillar frameworks to calm complex vendor stacks, tighten integration, and protect guest experience.
May 19, 2026
Operators warn enforcement is choking labor and demand. Inside the Dignity Act push, supply-chain risks, and what’s next for restaurants.
May 19, 2026
As 30–40% of QSR guests shift to delivery, operators redesign kitchens, reframe drivers as guests, and navigate fees, caps, and refunds in a fast-growing market.
May 19, 2026
Leaders outline a gentler, seamless digital hospitality—data, design, and care that turn online orders into loyalty and measurable growth.
May 19, 2026
How Dave’s crossed 400 units with tight unit economics, aligned leadership, and a challenger ethos—without watering down the guest experience.
May 19, 2026
Unlock Exclusive Access To Webinars, Events, And The Latest News For Free!
How Chipotle's NIL deal with USC women's basketball is transforming athlete nutrition through the Real Food for Real Athletes platform.

Chipotle's groundbreaking Name, Image, Likeness (NIL) deal with University of Southern California women’s basketball marks a significant milestone in enhancing athlete nutrition and promoting healthy eating among student-athletes. By partnering with USC, Chipotle is not only supporting the team's performance but also leveraging the players' influence to promote its brand and values.

The collaboration between Chipotle and USC women's basketball is aligned with Chipotle's Real Food for Real Athletes platform, which emphasizes providing athletes at all levels with proper nutrition through real and fresh ingredients. This initiative, launched in 2019, aims to empower athletes to excel by fueling their bodies with quality food choices.
Chipotle's partnership with USC women's basketball goes beyond offering free meals and marketing support. It plays a vital role in enhancing athlete performance by providing convenient, nutritious meal options that aid in post-workout recovery. Moreover, by serving as a hub for team gatherings, Chipotle fosters a sense of camaraderie and teamwork among the players.
In addition to collaborating with USC, Chipotle has extended its athlete partnerships to U.S. men’s and women’s soccer teams, Olympic athletes, and student-athletes at Ohio State University. These alliances underline Chipotle's commitment to promoting athlete nutrition and fostering community engagement through shared values and experiences.
Chipotle's plan to feature USC women's basketball players' go-to orders as digital menu items on its app and website showcases the brand's culinary innovation and customization options. By highlighting athletes' favorite combinations, Chipotle not only enhances its menu offerings but also creates a unique connection between fans and their favorite players.
Through its partnership with USC women's basketball, Chipotle reinforces its brand visibility and loyalty among sports enthusiasts and fans. By associating its name with successful athletic programs like USC, Chipotle strengthens its market presence and resonates with consumers who value health-conscious choices and community engagement.