Best Areas in Virginia to Open a Restaurant
Explore the best areas in Virginia to open a restaurant by comparing demand, costs, tourism, labor, competition, and concept fit.
May 8, 2026
Explore the best areas in Virginia to open a restaurant by comparing demand, costs, tourism, labor, competition, and concept fit.
May 8, 2026
Food handling checklists help restaurants manage receiving, storage, prep, cooking, service, cleaning, training, and daily safety checks.
May 8, 2026
Learn how ignoring employee availability and scheduling preferences leads to disengagement, higher turnover, and lower productivity. Discover why people-focused scheduling improves retention, morale, and overall team performance.
May 8, 2026
Discover how constant last-minute schedule changes create workplace stress, lower employee morale, and reduce productivity. Learn why structured scheduling improves retention, communication, and overall business efficiency.
May 7, 2026
A strong restaurant brand comes from clear values, consistent experiences, visual identity, customer focus, digital presence, and trusted service.
May 5, 2026
Optimize your restaurant google business profile with accurate details, posts, Q&A, attributes, reviews, and tracking to increase visibility and orders.
May 6, 2026
Clopen shifts may seem efficient, but they reduce rest, increase fatigue, and harm employee performance. Learn how back-to-back shifts impact morale, productivity, and retention and how better scheduling can improve team well-being and business outcomes.
May 6, 2026
Discover operational insights, business strategies, and customer experiences drawn from Cappys Cafe in Newport Beach. Learn how this iconic breakfast and lunch spot thrives through community connection, technology, and unique hospitality.
May 5, 2026
Overloading top employees may boost short-term results but leads to burnout and turnover. Learn warning signs, business impact, and how to balance workloads effectively.
May 5, 2026
Struggling with employee retention? Learn how unpredictable scheduling drives turnover and what you can do to create a more stable workforce.
May 4, 2026
Explore how Culver's achieved substantial growth through innovative marketing strategies and franchise development.
Photo by Vladislav Glukhotko on Unsplash
Culver's, a prominent player in the Quick-Service Restaurant (QSR) burger segment, has demonstrated exceptional growth supported by robust unit economics. With franchised restaurants boasting an average unit volume of around $3.8 million, Culver's has been able to rival even industry giants like McDonald's. Central to this success story is the strategic marketing leadership provided by seasoned professionals like Fussner.
Since 2017, Fussner has played a pivotal role in various marketing positions at Culver's, coinciding with a period of significant growth for the brand. Her ability to transform unique insights into actionable marketing strategies led to her appointment as Culver's first-ever chief marketing officer. Drawing from her diverse marketing background, including experience at Kraft Foods, Fussner brought a fresh perspective that propelled Culver's marketing initiatives to new heights.
To bolster sales and generate excitement among customers, Culver's has introduced innovative Limited-Time Offers (LTOs) like the Hot Honey Curdburger. These strategic menu additions not only drive foot traffic but also showcase Culver's commitment to culinary creativity and customer satisfaction. Such initiatives have proven to be instrumental in maintaining the brand's competitive edge.
Photo by Vladislav Glukhotko on Unsplash
In a move to further enhance its brand visibility and customer engagement, Culver's launched the J.J. Watt meal, endorsed by the renowned defensive end. By featuring Watt's favorite items as a special meal, Culver's not only tapped into the power of celebrity influence but also personalized the dining experience for fans. This celebrity-endorsed offering not only drove sales but also solidified Culver's connection with its audience.