Photo by Unseen Histories on Unsplash
Franchise Frenzy: Cross-Border Growth
A look at how U.S. brands expand through multi-unit deals, cross-border partnerships, and seasoned operators in 2026.
Apr 29, 2026
Photo by Unseen Histories on Unsplash
A look at how U.S. brands expand through multi-unit deals, cross-border partnerships, and seasoned operators in 2026.
Apr 29, 2026
Photo by Erik Mclean on Unsplash
McDonald’s unveils six beverages across 14,000 restaurants on May 6, expanding McCafé with Refresher and crafted sodas and a new store-level beverage specialist role.
Apr 29, 2026
Explore marketing strategies for food businesses using reviews, professional photos, SEO, social media, partnerships, events, and catering.
Apr 28, 2026
Learn how to write a coffee shop business plan that covers concept, location, menu, finances, branding, marketing, and risk planning.
Apr 27, 2026
Photo by shen wenjie on Unsplash
Holiday-driven menu drops fuse nostalgia with wellness, turning menus into living calendars for fast-casual brands.
Apr 28, 2026
Photo by Abdul Raheem Kannath on Unsplash
Susannah Frost named Chick-fil-A President, joining Cliff Robinson as COO to guide domestic expansion and international growth.
Apr 28, 2026
Photo by Moon Bhuyan on Unsplash
Ghost pepper-led promotions redefine autumn menus as chains blend heat, storytelling, and seasonal collaborations to drive foot traffic.
Apr 28, 2026
Photo by Noah Martinez on Unsplash
CAVA rolls out Garlic Ranch Pita Chips with a Steak + Harissa Bowl and a refreshed Rewards program, tying flavor innovation to personalized guest experiences.
Apr 28, 2026
Photo by Kate Trysh on Unsplash
Applebee’s launches Pick 6 Mondays, offering free wings with a $10 purchase when a Pick 6 occurs on Sundays, driving game-day momentum across dine-in and To Go.
Apr 28, 2026
Photo by Stu Moffat on Unsplash
Beatrice Nguyen explores how leadership blends speed, loyalty, and standardized operations to grow Shake Shack while preserving its signature experience.
Apr 28, 2026
Explore how QSRs can improve customer satisfaction through fast service, employee training, and loyalty programs.
Customer experience in Quick-Service Restaurants (QSRs) is heavily dependent on providing immediate gratification to customers. Any delays or obstacles in the ordering process can lead to dissatisfaction. Isabelle Zdatny from Qualtrics XM Institute emphasizes the importance of prioritizing fast service to meet customer expectations and build loyalty.
While simplified interfaces can streamline the kiosk ordering process, the presence of well-trained staff is crucial to address any issues that may arise. Employees play a significant role in ensuring fast and convenient experiences for customers. Their assistance can make a difference in resolving problems promptly and maintaining satisfaction levels.
Enhancing the counter and drive-thru experiences involves a combination of employee training and technology integration. Rather than replacing human interaction, technology should complement the staff's efforts to provide efficient service. Better training equips employees to handle orders swiftly and handle customer inquiries effectively.
Loyalty programs, although not direct trip builders, play a crucial role in enhancing overall customer experience. By collecting data on customer preferences and purchase patterns, restaurants can tailor their services to match individual needs. Understanding customer behavior through loyalty programs enables businesses to deliver personalized experiences that foster customer loyalty.
One exemplary company leveraging loyalty programs to strengthen customer relationships is Cava. Viewing loyalty as a means to integrate customers into its ecosystem, Cava focuses on the human element to ensure diners keep returning. Brett Schulman, the CEO, highlights the importance of a great team in delivering exceptional guest experiences, emphasizing workplace culture and long-term development.