First Watch Bets on Data and Discipline
A journal of how First Watch blends data-guided engagement and price discipline to sustain visits amid inflation, while expanding through franchising.
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A journal of how First Watch blends data-guided engagement and price discipline to sustain visits amid inflation, while expanding through franchising.
Apr 27, 2026
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Chipotle tests robotic makelines and avocado cobots to boost throughput while preserving safety and brand standards.
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Photo by Jafetbyrne Photos on Unsplash
Nostalgia-driven promotions, digital ordering, and flavor experiments reshape growth strategies for fast-casual brands in 2026.
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Explore how the partnership between Mr. Gatti’s and Walmart is reshaping in-store dining experiences and accelerating growth.


The collaboration between Mr. Gatti’s and Walmart marks a strategic move that could potentially lead to more Mr. Gatti’s locations opening inside Walmart stores across various states. This partnership comes as a result of Walmart's approach to the chain, aiming to enhance its in-store dining offerings. Jim Phillips, the CEO of Mr. Gatti’s, expressed enthusiasm about the partnership and highlighted how it aligns with the chain's growth objectives.
In addition to expanding into Walmart locations, Mr. Gatti’s has diversified its store models to cater to different consumer preferences and market demands. The introduction of a convenience store model and a delivery-and-takeout-only model showcases the brand's adaptability and innovation. By offering smaller footprint options ranging from 800 to 1,500 square feet, Mr. Gatti’s can now tap into nontraditional channels effectively.
The inclusion of Mr. Gatti’s within Walmart's dining options represents a strategic move by the retail giant to revamp its in-store dining landscape. Following the conclusion of its long-standing partnership with McDonald’s, Walmart has been actively seeking new dining concepts to enrich customer experiences. The addition of diverse brands like Mr. Gatti’s, Nathan’s Famous, Wow Bao, and others signals Walmart's commitment to offering a varied and enticing dining experience for shoppers.
Walmart’s collaboration with various food chains, such as Ghost Kitchen Brands, la Madeleine's, and Uncle Sharkii Poke Bar, highlights its exploration of unique dining concepts to attract a wide range of customers. By incorporating fast-casual formats and exclusive partnerships, Walmart is staying ahead in the competitive retail landscape. The introduction of in-store poke and the presence of Wetzel’s Pretzels further demonstrate Walmart's dedication to evolving its in-store dining options.