Private Equity’s Franchise Picks and Shovels Play
PE is rolling up franchise supplier platforms like IFPG and Fastlane, blending brokers, marketing, and AI to scale development and reshape pricing.
Jun 14, 2026
PE is rolling up franchise supplier platforms like IFPG and Fastlane, blending brokers, marketing, and AI to scale development and reshape pricing.
Jun 14, 2026
World Central Kitchen's Food Is Life brings free chef-crafted bites to World Cup watch parties, turning fan energy into hunger relief across U.S. host cities.
Jun 14, 2026
WOWorks CEO Joel Bulger outlines how AI, loyalty, and GLP-1 trends are reshaping fast casual, from labor scheduling to GLP-ready menus and data-driven rewards.
Jun 14, 2026
Southern Luv BBQ cut popular tots as data tied sales to line slowdowns. How operators trim menus, add automation, and protect thin margins.
Jun 14, 2026
Silence between visits erodes restaurant loyalty. Data-driven recognition, smart triggers, and small gestures boost repeat visits, retention, and profits.
Jun 13, 2026
Menu sprawl bloats costs and slows kitchens. Data-driven pruning and smarter POS analytics help restaurants protect margins.
Jun 13, 2026
Oakwell Beer Spa plans a 2026 U.S. franchise after $2.6M Denver sales, blending spa suites and taproom experiences amid rising gender-neutral, social wellness demand.
Jun 13, 2026
Chipotle gives Rewards members a free Cilantro Lime Sauce with any entrée for Father’s Day week, tying the offer to loyalty growth and Summer of Extras push.
Jun 13, 2026
EEOC ramps up franchise enforcement, securing settlements and reforms; Applebee’s operator pays $270K amid broader actions across brands.
Jun 12, 2026
Entries due June 22 at 11:59 pm. Winners in September 2026. Criteria include investment, sales, support, and franchisee feedback.
Jun 12, 2026
Discover how Applebee’s is revamping its menu and value offerings to meet the changing guest expectations and boost sales.
Photo by Yun Cho
In response to a challenging quarter and shifting guest preferences, Applebee’s has embarked on a menu development strategy to enhance its value offerings. The acknowledgment by the executives of missing the mark and a significant same-store sales decline highlighted the need for a strategic shift to meet the evolving demands of restaurant guests.
John Peyton, CEO of Dine Brands, emphasized the importance of adapting to the changing guest perception of value. The shift towards a focus on the total cost of the meal rather than individual item pricing prompted Applebee’s to launch value-driven promotions like the Pick 6 and the Really Big Meal Deal. These promotions aim to provide guests with a clear understanding of the overall cost of dining and offer appealing value propositions.
The recent introduction of the Really Big Meal Deal by Applebee’s, featuring the Big Cluckin’ hand-breaded chicken sandwich and Big Classic Bacon Cheeseburger with fries and a drink for $9.99, showcases the chain’s commitment to providing substantial, flavorful, and value-packed menu options. This initiative reflects Applebee’s dedication to offering diverse choices while maintaining affordability.
Applebee’s continuous menu innovation, exemplified by the introduction of the Big Cluckin’, signifies the brand’s focus on keeping its offerings fresh and appealing to customers. Chef Shannon Johnson’s involvement in testing and launching new menu items demonstrates Applebee’s commitment to culinary excellence and meeting consumer preferences.
The 'big guarantee' promotion further underscores Applebee’s confidence in its culinary creations. By inviting customers to participate in a chicken sandwich showdown, Applebee’s is not only engaging with its audience but also demonstrating its assurance in the quality and value of its Big Cluckin’ sandwich.