The Ultimate Guide to Writing a Coffee Shop Business Plan
Learn how to write a coffee shop business plan that covers concept, location, menu, finances, branding, marketing, and risk planning.
Apr 27, 2026
Learn how to write a coffee shop business plan that covers concept, location, menu, finances, branding, marketing, and risk planning.
Apr 27, 2026
Explore marketing strategies for food businesses using reviews, professional photos, SEO, social media, partnerships, events, and catering.
Apr 28, 2026
Photo by shen wenjie on Unsplash
Holiday-driven menu drops fuse nostalgia with wellness, turning menus into living calendars for fast-casual brands.
Apr 28, 2026
Photo by Abdul Raheem Kannath on Unsplash
Susannah Frost named Chick-fil-A President, joining Cliff Robinson as COO to guide domestic expansion and international growth.
Apr 28, 2026
Photo by Moon Bhuyan on Unsplash
Ghost pepper-led promotions redefine autumn menus as chains blend heat, storytelling, and seasonal collaborations to drive foot traffic.
Apr 28, 2026
Photo by Noah Martinez on Unsplash
CAVA rolls out Garlic Ranch Pita Chips with a Steak + Harissa Bowl and a refreshed Rewards program, tying flavor innovation to personalized guest experiences.
Apr 28, 2026
Photo by Kate Trysh on Unsplash
Applebee’s launches Pick 6 Mondays, offering free wings with a $10 purchase when a Pick 6 occurs on Sundays, driving game-day momentum across dine-in and To Go.
Apr 28, 2026
Photo by Stu Moffat on Unsplash
Beatrice Nguyen explores how leadership blends speed, loyalty, and standardized operations to grow Shake Shack while preserving its signature experience.
Apr 28, 2026
Photo by tommao wang on Unsplash
Freddy’s expands with a 23,000-sq-ft Training & Innovation Center to boost franchise profitability and unit growth toward 800+ by 2026.
Apr 28, 2026
Photo by Shourav Sheikh on Unsplash
Chapter 11 roils EYM’s Pizza Hut footprint, with auctions and asset sales reordering stores across IL, WI, IN, GA, and SC.
Apr 28, 2026
Discover how Applebee’s is revamping its menu and value offerings to meet the changing guest expectations and boost sales.
In response to a challenging quarter and shifting guest preferences, Applebee’s has embarked on a menu development strategy to enhance its value offerings. The acknowledgment by the executives of missing the mark and a significant same-store sales decline highlighted the need for a strategic shift to meet the evolving demands of restaurant guests.
John Peyton, CEO of Dine Brands, emphasized the importance of adapting to the changing guest perception of value. The shift towards a focus on the total cost of the meal rather than individual item pricing prompted Applebee’s to launch value-driven promotions like the Pick 6 and the Really Big Meal Deal. These promotions aim to provide guests with a clear understanding of the overall cost of dining and offer appealing value propositions.
The recent introduction of the Really Big Meal Deal by Applebee’s, featuring the Big Cluckin’ hand-breaded chicken sandwich and Big Classic Bacon Cheeseburger with fries and a drink for $9.99, showcases the chain’s commitment to providing substantial, flavorful, and value-packed menu options. This initiative reflects Applebee’s dedication to offering diverse choices while maintaining affordability.
Applebee’s continuous menu innovation, exemplified by the introduction of the Big Cluckin’, signifies the brand’s focus on keeping its offerings fresh and appealing to customers. Chef Shannon Johnson’s involvement in testing and launching new menu items demonstrates Applebee’s commitment to culinary excellence and meeting consumer preferences.
The 'big guarantee' promotion further underscores Applebee’s confidence in its culinary creations. By inviting customers to participate in a chicken sandwich showdown, Applebee’s is not only engaging with its audience but also demonstrating its assurance in the quality and value of its Big Cluckin’ sandwich.