QSRs Rewrite Labor Playbooks as Wage Floors Rise
As more states raise minimum wages, QSRs pivot to real-time scheduling, cross-training, and AI tools to protect speed, value, and margins.
May 24, 2026
As more states raise minimum wages, QSRs pivot to real-time scheduling, cross-training, and AI tools to protect speed, value, and margins.
May 24, 2026
Hopdoddy gives free cheeseburger meals May 28 in Austin during Obsession, showcasing kitchen transparency amid competitive National Burger Day offers.
May 24, 2026
Portillo’s appoints Pamela Smith interim CFO and principal accounting officer, outlining contract terms, search timeline, and growth plans amid a tight CFO talent market.
May 24, 2026
Foodtastic will relaunch Dunkin’ in Canada with up to 30 openings in year one, amid Inspire Brands’ IPO plans and a market hungry for youth-driven coffee.
May 24, 2026
Whataburger revives its iconic A-frame with new prototypes, blending heritage with modular construction to speed builds and expand beyond Texas.
May 24, 2026
Amid record turnover and policy headwinds, Audrey Benet’s Miss Pat Mindset reframes culture as the industry’s most reliable lever for retention.
May 24, 2026
Swig turns viral dirty soda buzz into franchising momentum, with soaring traffic, rising sales, and a disciplined drive-thru playbook.
May 24, 2026
Sweetgreen links the UN’s 2026 focus to supplier stories, using transparency to fuel growth—while the industry wrestles with how to measure true impact.
May 24, 2026
Bojangles is stepping beyond traditional quick-service dining by launching its first EV charging station in Savannah, Georgia the beginning of a planned national rollout that pairs Southern food with on-the-road convenience for electric vehicle drivers.
May 22, 2026
When your restaurant's POS system and inventory records don't connect, food cost reporting becomes unreliable. Here's how to close the data gap and regain control of your margins.
May 22, 2026
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Discover how purchasing consideration metrics affect consumer appeal and brand awareness in the restaurant industry. Learn from top restaurant brands' success stories.

In the realm of brand management, tracking various metrics is crucial to gauge the effectiveness of marketing strategies and overall brand health. While sales and profitability are key indicators, purchasing consideration stands out as a metric that delves deeper into consumer sentiment. Assessing purchasing consideration allows businesses to understand how likely consumers are to buy from a brand, providing insights into brand appeal and market awareness. When consumers consider purchasing from a brand, it reflects positive brand perception and interest.
Morning Consult's rankings of the fastest-growing brands based on purchasing consideration offer valuable insights into consumer behavior. By tracking the shift in the share of consumers considering purchasing from a brand over time, Morning Consult provides a dynamic view of brand performance. This method considers consumer perceptions and preferences, offering a holistic view of brand growth. For instance, the rise in purchasing consideration for certain restaurant brands signifies successful marketing initiatives and enhanced brand appeal.

Examining specific restaurant brands that experienced significant growth in purchasing consideration sheds light on the strategies that drove their success. Brands like Ben & Jerry’s, Pizza Hut, Wendy’s, Haagen-Dazs, and Popeyes demonstrate how unique marketing campaigns, product innovations, and leadership changes can impact consumer perception and purchasing intent. From impactful ad campaigns to menu innovations, these brands showcase the importance of staying relevant and engaging in the competitive restaurant industry.
Morning Consult's breakdown of purchasing consideration across different demographics unveils interesting trends in consumer behavior. Variations in brand appeal among gender and age groups highlight the diverse preferences within the market. For instance, the preferences of Gen Z consumers differ from those of Baby Boomers, indicating the need for targeted marketing strategies. Understanding demographic nuances in purchasing consideration is vital for brands looking to tailor their offerings to specific consumer segments.