When the Check-In Matters More Than the Check
Silence between visits erodes restaurant loyalty. Data-driven recognition, smart triggers, and small gestures boost repeat visits, retention, and profits.
Jun 13, 2026
Silence between visits erodes restaurant loyalty. Data-driven recognition, smart triggers, and small gestures boost repeat visits, retention, and profits.
Jun 13, 2026
Menu sprawl bloats costs and slows kitchens. Data-driven pruning and smarter POS analytics help restaurants protect margins.
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Chipotle gives Rewards members a free Cilantro Lime Sauce with any entrée for Father’s Day week, tying the offer to loyalty growth and Summer of Extras push.
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Entries due June 22 at 11:59 pm. Winners in September 2026. Criteria include investment, sales, support, and franchisee feedback.
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Daland Corp. revives classic Pizza Hut dine-in in small towns, fueling emotional pull and sales as Yum weighs a sale and closures reshape the brand.
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Creator Jake Shane fronts Panera’s $4.99 Salad Stuffer bundle, linking Mix & Match value to RISE strategy and testing social-led demand.
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Krystal elevates Amanda Hyde to COO, advancing a franchisee-first plan with digital menus, remodels, and SPB’s Playbook to drive growth and trust in 2026.
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How guest behavior, data, and POS analytics turn table-side discoveries into profitable, scalable menu strategy for restaurants in 2026.
Jun 12, 2026
Learn how Jennifer Schuler and Hillary Frei are driving growth and innovation at Handel’s Homemade Ice Cream, a community-oriented ice cream shop with an 80-year legacy.

At Handel’s Homemade Ice Cream, Jennifer Schuler and Hillary Frei face the unique challenge of expanding a brand with an 80-year legacy. While the ice cream chain is deeply rooted in tradition, the duo understands the importance of innovation to stay relevant in a competitive market. By embracing the heritage of the brand and infusing it with modern strategies, they are striking a balance between honoring the past and driving future growth. This approach resonates with loyal customers while attracting new ones who appreciate a blend of nostalgia and creativity.

One of the key pillars of Handel’s Homemade Ice Cream is its strong community-oriented approach. Schuler and Frei recognize the significance of going beyond just selling ice cream to building lasting connections with customers. By curating events, partnering with local organizations, and engaging in philanthropic activities, they are creating a sense of belonging that extends beyond the delicious treats offered at the walk-up windows. This community-focused mindset not only enhances brand loyalty but also attracts new patrons who value businesses with a strong social conscience.

In a digital age, marketing plays a crucial role in the success of any business. Schuler and Frei are leveraging innovative marketing techniques to elevate the Handel’s Homemade Ice Cream brand. From engaging social media campaigns to interactive website experiences, they are creating a strong online presence that resonates with a tech-savvy audience. By focusing on storytelling and showcasing the brand's history, values, and commitment to quality, they are not just selling ice cream but crafting a compelling narrative that resonates with consumers on a deeper level.
Constant innovation in product offerings is essential to keep customers excited and coming back for more. Schuler and Frei are spearheading product innovation at Handel’s Homemade Ice Cream by introducing fresh flavors, seasonal specials, and unique combinations that cater to diverse tastes. By listening to customer feedback, monitoring industry trends, and experimenting with new recipes, they are ensuring that the menu stays dynamic and appealing. This commitment to continuous improvement and creativity sets Handel’s apart in a crowded market and positions it as a destination for flavor enthusiasts seeking something new and delicious.