Photo by Unseen Histories on Unsplash
Franchise Frenzy: Cross-Border Growth
A look at how U.S. brands expand through multi-unit deals, cross-border partnerships, and seasoned operators in 2026.
Apr 29, 2026
Photo by Unseen Histories on Unsplash
A look at how U.S. brands expand through multi-unit deals, cross-border partnerships, and seasoned operators in 2026.
Apr 29, 2026
Photo by Erik Mclean on Unsplash
McDonald’s unveils six beverages across 14,000 restaurants on May 6, expanding McCafé with Refresher and crafted sodas and a new store-level beverage specialist role.
Apr 29, 2026
Learn how to write a coffee shop business plan that covers concept, location, menu, finances, branding, marketing, and risk planning.
Apr 27, 2026
Explore marketing strategies for food businesses using reviews, professional photos, SEO, social media, partnerships, events, and catering.
Apr 28, 2026
Photo by shen wenjie on Unsplash
Holiday-driven menu drops fuse nostalgia with wellness, turning menus into living calendars for fast-casual brands.
Apr 28, 2026
Photo by Abdul Raheem Kannath on Unsplash
Susannah Frost named Chick-fil-A President, joining Cliff Robinson as COO to guide domestic expansion and international growth.
Apr 28, 2026
Photo by Moon Bhuyan on Unsplash
Ghost pepper-led promotions redefine autumn menus as chains blend heat, storytelling, and seasonal collaborations to drive foot traffic.
Apr 28, 2026
Photo by Noah Martinez on Unsplash
CAVA rolls out Garlic Ranch Pita Chips with a Steak + Harissa Bowl and a refreshed Rewards program, tying flavor innovation to personalized guest experiences.
Apr 28, 2026
Photo by Kate Trysh on Unsplash
Applebee’s launches Pick 6 Mondays, offering free wings with a $10 purchase when a Pick 6 occurs on Sundays, driving game-day momentum across dine-in and To Go.
Apr 28, 2026
Photo by Stu Moffat on Unsplash
Beatrice Nguyen explores how leadership blends speed, loyalty, and standardized operations to grow Shake Shack while preserving its signature experience.
Apr 28, 2026
Learn how Jennifer Schuler and Hillary Frei are driving growth and innovation at Handel’s Homemade Ice Cream, a community-oriented ice cream shop with an 80-year legacy.

At Handel’s Homemade Ice Cream, Jennifer Schuler and Hillary Frei face the unique challenge of expanding a brand with an 80-year legacy. While the ice cream chain is deeply rooted in tradition, the duo understands the importance of innovation to stay relevant in a competitive market. By embracing the heritage of the brand and infusing it with modern strategies, they are striking a balance between honoring the past and driving future growth. This approach resonates with loyal customers while attracting new ones who appreciate a blend of nostalgia and creativity.

One of the key pillars of Handel’s Homemade Ice Cream is its strong community-oriented approach. Schuler and Frei recognize the significance of going beyond just selling ice cream to building lasting connections with customers. By curating events, partnering with local organizations, and engaging in philanthropic activities, they are creating a sense of belonging that extends beyond the delicious treats offered at the walk-up windows. This community-focused mindset not only enhances brand loyalty but also attracts new patrons who value businesses with a strong social conscience.

In a digital age, marketing plays a crucial role in the success of any business. Schuler and Frei are leveraging innovative marketing techniques to elevate the Handel’s Homemade Ice Cream brand. From engaging social media campaigns to interactive website experiences, they are creating a strong online presence that resonates with a tech-savvy audience. By focusing on storytelling and showcasing the brand's history, values, and commitment to quality, they are not just selling ice cream but crafting a compelling narrative that resonates with consumers on a deeper level.
Constant innovation in product offerings is essential to keep customers excited and coming back for more. Schuler and Frei are spearheading product innovation at Handel’s Homemade Ice Cream by introducing fresh flavors, seasonal specials, and unique combinations that cater to diverse tastes. By listening to customer feedback, monitoring industry trends, and experimenting with new recipes, they are ensuring that the menu stays dynamic and appealing. This commitment to continuous improvement and creativity sets Handel’s apart in a crowded market and positions it as a destination for flavor enthusiasts seeking something new and delicious.