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Franchise Frenzy: Cross-Border Growth
A look at how U.S. brands expand through multi-unit deals, cross-border partnerships, and seasoned operators in 2026.
Apr 29, 2026
Photo by Unseen Histories on Unsplash
A look at how U.S. brands expand through multi-unit deals, cross-border partnerships, and seasoned operators in 2026.
Apr 29, 2026
Photo by Erik Mclean on Unsplash
McDonald’s unveils six beverages across 14,000 restaurants on May 6, expanding McCafé with Refresher and crafted sodas and a new store-level beverage specialist role.
Apr 29, 2026
Explore marketing strategies for food businesses using reviews, professional photos, SEO, social media, partnerships, events, and catering.
Apr 28, 2026
Learn how to write a coffee shop business plan that covers concept, location, menu, finances, branding, marketing, and risk planning.
Apr 27, 2026
Photo by shen wenjie on Unsplash
Holiday-driven menu drops fuse nostalgia with wellness, turning menus into living calendars for fast-casual brands.
Apr 28, 2026
Photo by Abdul Raheem Kannath on Unsplash
Susannah Frost named Chick-fil-A President, joining Cliff Robinson as COO to guide domestic expansion and international growth.
Apr 28, 2026
Photo by Moon Bhuyan on Unsplash
Ghost pepper-led promotions redefine autumn menus as chains blend heat, storytelling, and seasonal collaborations to drive foot traffic.
Apr 28, 2026
Photo by Noah Martinez on Unsplash
CAVA rolls out Garlic Ranch Pita Chips with a Steak + Harissa Bowl and a refreshed Rewards program, tying flavor innovation to personalized guest experiences.
Apr 28, 2026
Photo by Kate Trysh on Unsplash
Applebee’s launches Pick 6 Mondays, offering free wings with a $10 purchase when a Pick 6 occurs on Sundays, driving game-day momentum across dine-in and To Go.
Apr 28, 2026
Photo by Stu Moffat on Unsplash
Beatrice Nguyen explores how leadership blends speed, loyalty, and standardized operations to grow Shake Shack while preserving its signature experience.
Apr 28, 2026
Explore the revolution in online food ordering through Google Maps and the rise of first-party ordering. Learn how this shift impacts restaurants, consumers, and the industry.
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In the digital age, online food ordering has transformed the way consumers interact with restaurants. With the widespread adoption of technology, platforms like Google Maps have become essential tools for discovering, ordering, and engaging with local eateries. The convenience of mapping, filtering, and contacting restaurants has revolutionized the food industry, directing substantial traffic to dining establishments. Google's data revealing the prevalence of 'near me' searches underscores the immense impact of online platforms on consumer behavior and restaurant operations.
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Introduced in 2018, Order with Google aimed to revolutionize food ordering by offering a seamless experience for consumers and benefits for merchants. Despite its initial goals, Google recognized the preference of consumers for third-party delivery services like Grubhub and Uber Eats. As a result, Order with Google underwent adjustments to serve as a discovery channel for restaurants, highlighting the flexibility of choosing preferred delivery methods for both consumers and merchants.
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Google's latest update grants restaurant operators the autonomy to showcase their participation in third-party marketplaces and set preferred delivery options. This empowerment allows operators to tailor their online ordering strategies, promoting first-party ordering for enhanced profitability and customer engagement. By offering the freedom to include or exclude services, restaurants can optimize their online presence and cater to diverse consumer preferences.
For restaurant operators, prioritizing first-party ordering yields numerous advantages, including increased average order value and customer loyalty. First-party guests tend to spend more per check and are more likely to join loyalty programs, driving repeat business and fostering deeper insights into consumer behavior. Leveraging data from first-party orders enables operators to personalize marketing efforts, understand customer preferences, and make informed business decisions, essential for sustained success in the competitive restaurant industry.
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Consumers also benefit from first-party ordering through cost savings and access to valuable information. By opting for first-party channels, customers can avoid surcharges typically associated with third-party platforms and enjoy lower item prices. Additionally, the transparency provided by Order with Google empowers consumers to make informed choices based on delivery preferences, pricing differentials, and available services, enhancing the overall online ordering experience.
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As the online ordering landscape evolves, restaurants face opportunities to capitalize on data, consumer preferences, and delivery options. While third-party platforms remain popular, Google Maps continues to drive traffic and facilitate first-party interactions, reshaping the industry dynamics. Successful brands post-adjustment will proactively leverage newfound insights, prioritize customer engagement through loyalty programs, and strategic responses to reviews to maximize their online presence and revenue.
Amidst these transformative shifts, restaurants have a unique chance to assert their identity and engage customers like never before. By embracing the potential of loyal customers, leveraging consumer data for targeted marketing, and adapting to the changing online ordering landscape, restaurants can position themselves for sustained growth and success in the competitive digital realm.