Thomas Keller Group Settles EEOC Case for $2 Million
Thomas Keller Restaurant Group will pay $2M to settle an EEOC harassment and retaliation case tied to Bouchon Las Vegas, closing a long-running action from 2018.
Jul 19, 2026
Thomas Keller Restaurant Group will pay $2M to settle an EEOC harassment and retaliation case tied to Bouchon Las Vegas, closing a long-running action from 2018.
Jul 19, 2026
Fresh Kitchen names Bill Knopf and Matt Livingston to lead operations and development as the clean-label bowl brand targets growth beyond 100 locations.
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Hardee’s franchisee Superior Star filed Chapter 11 after a 2023 deal revealed unpaid taxes, costly repairs, and lease burdens; plans to reject leases and refocus.
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Cinnabon posted a net gain of 308 U.S. units in 2025 and launched Seattle’s Best Coffee in 2026 to boost beverage mix, margins, and franchise-driven expansion.
Jul 18, 2026
Craveworthy taps master franchisee Unisan Bowls to launch Genghis Grill and Dirty Dough in India, targeting Hyderabad first amid tight U.S. financing.
Jul 17, 2026
Buffalo Wild Wings launches Poppin’ Ranch, a 99-cent popping-candy ranch add-on, designed to spark sensory buzz and impulse trials ahead of Wing Day.
Jul 17, 2026
Wonder closed a $650M Series D at a $9B valuation to expand locations and invest in robotics, AI, and delivery tech, accelerating its automation-first restaurant model.
Jul 17, 2026
Understand sports bar startup expenses, including location, construction, kitchen equipment, televisions, licenses, insurance, staffing, supplies, and cash reserves for operations.
Jul 16, 2026
Learn how to increase restaurant sales during the World Cup final through smarter planning, staffing, promotions, inventory, menus, and operations.
Jul 16, 2026
Mother-daughter duo Ciara Boyce and Tracey Pidge bring Hotworx to Wasilla, the first of four Alaska studios, extending a fast-growing 800+ location brand.
Jul 16, 2026
Discover how Burger King's appointment of Joel Yashinsky as CMO is set to reshape fast food marketing strategies and drive brand revitalization.
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Joel Yashinsky's extensive background in senior marketing positions, particularly his roles at Applebee's and McDonald's, positions him as a strategic marketing expert with a deep understanding of the competitive dynamics within the fast food industry. His track record of developing innovative marketing campaigns, such as the nostalgia-driven promotions at Applebee's and his tenure at McDonald's, offers valuable insights into consumer behavior and brand positioning.

Yashinsky's primary task at Burger King involves building on the Reclaim the Flame overhaul strategy implemented by Restaurant Brands International in 2022. This strategy aims to reignite the brand's identity and drive consumer engagement through innovative marketing initiatives. The viral success of campaigns like the Whopper jingle signifies the potential for brand revitalization that Yashinsky aims to leverage in his new role.
In a rapidly evolving market, where fast-food chains compete for consumer attention and loyalty, the appointment of Joel Yashinsky underscores Burger King's commitment to staying ahead of the curve. With rivals like McDonald's and Chili's making strategic marketing moves, Yashinsky's leadership will be crucial in navigating the competitive landscape and capitalizing on emerging opportunities.
As the fast-food industry faces challenges such as changing consumer preferences, economic uncertainties, and market disruptions, the role of a CMO becomes increasingly vital. Joel Yashinsky's appointment comes at a pivotal time, where his expertise in driving brand growth and adapting to market dynamics will play a significant role in Burger King's strategic direction amidst industry challenges.