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Ziggi’s Coffee welcomes Stacey Pool as Chief Growth Officer to spearhead national expansion and enhance franchise profitability as the brand celebrates a decade of franchising success.

Ziggi’s Coffee is gearing up for its next era of robust expansion, recently announcing the appointment of Stacey Pool as Chief Growth Officer - a newly established and influential leadership role headquartered in Mead, Colorado. With a thriving franchise network already boasting 120 open locations and more than 200 new sites in development, this move signals Ziggi’s commitment to scaling its reach and building on a decade of successful franchising. Restaurant leaders and franchise operators can look to this as a key signal that strategic growth and operational excellence remain top priorities for rising brands in today’s competitive market.
Stacey Pool’s arrival comes with a mandate to drive system-wide expansion and franchisee prosperity. She joins Ziggi’s after senior marketing and executive roles across powerhouse brands like FullSpeed Automotive, Noodles & Company, Vail Resorts, and Nike. Pool brings decades of experience in accelerating unit growth, honing marketing strategies, and implementing high-impact guest loyalty programs - skills that will be crucial as Ziggi’s intensifies its new-market push. Her established record of scaling franchise operations is expected to energize everything from brand reputation to operational profitability.
For restaurant owners and franchise managers, Pool’s strategy offers valuable insights on the pathways to sustainable growth, emphasizing not just rapid expansion, but also maximizing store-level profitability and franchisee support. With a well-established guest loyalty engine, a strong franchise foundation, and a differentiated concept, Ziggi’s demonstrates the importance of combining brand equity with innovation and operational rigor. Leaders watching the franchise space should note Pool’s balanced approach - scaling with intention, enhancing franchise profitability, and deepening consumer engagement are shared priorities for growth-minded concepts.
With Pool already collaborating closely with the executive team, Ziggi’s momentum is poised to accelerate as the coffee chain capitalizes on a decade’s worth of brand-building. Her approach - rooted in thoughtful scaling, data-driven market strategy, and operational partnership with franchisees - offers a template for other brands looking to evolve from strong regional players into national standouts. Restaurant industry professionals should expect to see more emerging brands following a similar playbook, emphasizing both growth and sustainable unit economics.
Ziggi’s Coffee’s leadership investment underscores a key lesson - as brands reach pivotal growth milestones, experienced guidance is essential for continued success. Restaurants ready to strengthen their expansion or fine-tune franchise operations can learn from Ziggi’s by prioritizing a blend of innovative marketing, operational discipline, and franchisee empowerment. As Stacey Pool executes Ziggi’s next-phase roadmap, her journey will be one to watch for anyone committed to brand-building and system scalability in the modern restaurant landscape.
In an industry defined by quick pivots and rapid scaling, Ziggi’s Coffee’s latest move illustrates the power of experienced, growth-oriented leadership. Restaurant owners and franchise managers looking to stay at the forefront of their segments should keep a pulse on such appointments - and consider how similar strategies might catalyze higher growth and operational excellence in their own operations.