Social Media Marketing for Restaurants
Learn how social media marketing helps restaurants share food, promote offers, build engagement, measure performance, and turn followers into customers.
Jul 8, 2026
Learn how social media marketing helps restaurants share food, promote offers, build engagement, measure performance, and turn followers into customers.
Jul 8, 2026
Erbert & Gerbert’s welcomes a new CEO to guide strategic operations while doubling down on brand expansion and franchise support - here’s what restaurant leaders can learn.
Jul 8, 2026
Taco Bell expands voice AI ordering to nearly 900 locations, boasting streamlined operations and higher employee retention; learn how automation can impact your restaurant’s efficiency and staff satisfaction.
Jul 8, 2026
Denny’s brings on restaurant industry veteran Aaron Howard as COO to spearhead turnaround strategy Project Grand Slam and revitalize operations and franchise profitability.
Jul 8, 2026
Dairy Queen bets on industry veteran Phil Crawford to accelerate digital transformation and engage new franchisees with advanced restaurant technology. Learn what his leadership means for the future of quick-service success.
Jul 8, 2026
Another Broken Egg Cafe introduces a limited-time royalty relief program, offering franchisees up to 8 months of no royalty fees and fueling nationwide expansion opportunities for both newcomers and existing owners.
Jul 7, 2026
White Castle and Garage Beer, two Ohio-based favorites, announce a summer collaboration with new promotions and products. Learn how restaurant owners can ride the LTO wave.
Jul 2, 2026
Burger King introduces the Loaded Jalapeño and Club Original Chicken Sandwiches, spotlighting innovation in QSR menu development. Restaurant leaders - here’s what you can learn from this latest limited-time offer.
Jul 7, 2026
Sweetgreen rolls out a limited-edition Peach & Goat Cheese Salad in collaboration with Alice Waters, celebrating peak seasonal produce and community impact efforts this summer.
Jul 7, 2026
Menu optimization helps restaurant owners improve pricing, reduce food waste, promote profitable items, simplify operations, and increase sales using data.
Jul 6, 2026
Discover how purchasing consideration metrics affect consumer appeal and brand awareness in the restaurant industry. Learn from top restaurant brands' success stories.

In the realm of brand management, tracking various metrics is crucial to gauge the effectiveness of marketing strategies and overall brand health. While sales and profitability are key indicators, purchasing consideration stands out as a metric that delves deeper into consumer sentiment. Assessing purchasing consideration allows businesses to understand how likely consumers are to buy from a brand, providing insights into brand appeal and market awareness. When consumers consider purchasing from a brand, it reflects positive brand perception and interest.
Morning Consult's rankings of the fastest-growing brands based on purchasing consideration offer valuable insights into consumer behavior. By tracking the shift in the share of consumers considering purchasing from a brand over time, Morning Consult provides a dynamic view of brand performance. This method considers consumer perceptions and preferences, offering a holistic view of brand growth. For instance, the rise in purchasing consideration for certain restaurant brands signifies successful marketing initiatives and enhanced brand appeal.

Examining specific restaurant brands that experienced significant growth in purchasing consideration sheds light on the strategies that drove their success. Brands like Ben & Jerry’s, Pizza Hut, Wendy’s, Haagen-Dazs, and Popeyes demonstrate how unique marketing campaigns, product innovations, and leadership changes can impact consumer perception and purchasing intent. From impactful ad campaigns to menu innovations, these brands showcase the importance of staying relevant and engaging in the competitive restaurant industry.
Morning Consult's breakdown of purchasing consideration across different demographics unveils interesting trends in consumer behavior. Variations in brand appeal among gender and age groups highlight the diverse preferences within the market. For instance, the preferences of Gen Z consumers differ from those of Baby Boomers, indicating the need for targeted marketing strategies. Understanding demographic nuances in purchasing consideration is vital for brands looking to tailor their offerings to specific consumer segments.