A Complete Guide to Restaurant SMS Marketing
Discover how restaurant SMS marketing works, from building subscriber lists and creating campaigns to improving engagement and measuring marketing performance.
Aug 14, 2026
Discover how restaurant SMS marketing works, from building subscriber lists and creating campaigns to improving engagement and measuring marketing performance.
Aug 14, 2026
The transition of Pizza Hut's CEO, Aaron Powell, marks a pivotal moment for the chain and offers valuable leadership lessons for restaurant owners. Here’s what this executive change could mean for your business.
Aug 17, 2026
Panera Bread welcomes Andrew Rebhun as its new CMO to spearhead strategic brand growth and transformation, bolstering its vision for 2028.
Aug 17, 2026
Learn how to manage cash flow in your restaurant by tracking finances, controlling costs, forecasting needs, and building cash reserves.
Aug 14, 2026
Increase online orders by simplifying checkout, optimizing menus, improving Google visibility, promoting ordering channels, and encouraging customers to order again.
Aug 12, 2026
Streamline restaurant back office operations by standardizing workflows, automating repetitive tasks, integrating systems, centralizing data, and improving accountability and efficiency.
Aug 12, 2026
Freddy’s Frozen Custard & Steakburgers promotes Rick Petralia to Executive Chef & VP of Training & Innovation, signaling a strategic focus on culinary excellence and franchisee support.
Aug 12, 2026
McDonald’s USA has appointed Patrick Gerber as chief restaurant officer, leveraging his decades of global experience to boost operations, food quality, and customer satisfaction in the U.S. market.
Aug 11, 2026
MOOYAH Burgers, Fries & Shakes partners with Great USA Foods LLC to launch a master franchise in the UAE, accelerating international expansion into Dubai and Abu Dhabi. Learn the impact for restaurant owners and growth lessons.
Aug 12, 2026
Avoiding hiring mistakes helps restaurant owners reduce turnover, control labor costs, improve staffing decisions, and build stronger, more reliable teams.
Aug 10, 2026
Unlock Exclusive Access To Webinars, Events, And The Latest News For Free!
Explore how Cheesecake Factory navigates activist pressures and leverages off-premises sales and loyalty programs in its restaurant development.
Photo by East Riding Archives
The Cheesecake Factory Inc. has made waves in the restaurant industry with its steadfast commitment to a portfolio approach to restaurant development. Despite activist shareholder pressure to spin off some of its developing concepts like North Italia, Flower Child, and Culinary Dropout, the company stands firm in its belief in the strength of its diversified portfolio model. By opening 17 restaurants in a single year and setting ambitious targets for future expansion, the company demonstrates resilience amidst external demands.
One key aspect of Cheesecake Factory's success lies in its strategic focus on off-premises sales. With off-premises sales accounting for a stable 21% of total sales, the company has found a lucrative avenue for revenue generation. By leveraging exclusive agreements with delivery partners like DoorDash, Cheesecake Factory has been able to tap into a growing market segment. The high off-premises sales per restaurant indicate the effectiveness of this strategy in meeting customer demands and boosting overall revenue.
Cheesecake Factory's Cheesecake Rewards loyalty program has emerged as a significant driver of customer engagement and satisfaction. The company's deliberate and thoughtful approach to developing this program has paid off handsomely, with demand consistently surpassing internal expectations. By focusing on member activity and engagement, Cheesecake Factory has been able to build a loyal customer base that is highly satisfied with the brand. The success of the loyalty program underscores the importance of long-term customer relationship building in the competitive restaurant industry.
In terms of financial performance, Cheesecake Factory reported substantial growth, with net income reaching $30 million in the third quarter of fiscal 2024. The company's total revenues also witnessed a notable increase compared to the previous year. Same-store sales growth at Cheesecake Factory restaurants and North Italia further highlights the company's operational excellence and customer appeal. With plans to accelerate unit growth and expand its restaurant portfolio, Cheesecake Factory remains a strong player in the ever-evolving restaurant landscape.