Innovative Marketing Ideas: Restaurant Chains Roll Out Unique Merchandise for National Food Celebration Weeks
Discover how restaurant chains like Shake Shack and Portillo’s are engaging customers through creative merchandise launches during National Food Celebration Weeks.
Photo by charlesdeluvio on Unsplash
Shake Shack's Creative Merchandise for National French Fry Day
In anticipation of National French Fry Day on July 12, Shake Shack has unveiled an innovative piece of merch, the Crinkle Cut Cuddler body pillow. Teaming up with Bearaby, known for its quality weighted blankets, Shake Shack's pillow mimics the signature wavy crinkle-cut fries. The yellow pillow cover is washable, and the packaging resembles a classic takeout box, adding a fun and nostalgic touch to the design.
Portillo’s Unique Approach for National Hot Dog Week
Portillo’s, the Chicago-based hot dog and Italian beef specialist, is celebrating National Hot Dog Week in style. Besides offering dog toys and promotions from July 9 to July 19, they have introduced a delightful Chicago-style Hot Dog on a Rope and plushies resembling their famous crinkle-cut fries. This creative merchandise lineup adds a playful twist to the celebration, engaging both customers and their furry friends.
Engaging Customers Through Contests and Donation Initiatives
As part of the National Hot Dog Week festivities, Portillo’s is not only offering free delivery but also hosting a 'Find Pokey’s BFF! Contest'. Encouraging pet owners to share pictures using #PokeysPal, this initiative aims to foster community engagement and create a fun connection with the brand. Additionally, Portillo's dog toys are priced at $12 each, with $2 from each sale donated to the Anti-Cruelty Society, showcasing a commitment to animal welfare alongside the celebratory activities.
Building Brand Loyalty Through Mascot Involvement
Nick Scarpino, Chief Marketing Officer at Portillo's, emphasizes the importance of National Hot Dog Week as a key event to connect with customers, stating that 'nothing says summer like a delicious Hot Dog'. By incorporating their beloved mascot, Pokey, into the festivities, Portillo’s aims to strengthen brand loyalty and create a memorable experience for guests. The 'Find Pokey’s BFF! Contest' and the range of dog toys further solidify the brand's commitment to its loyal patrons.
Photo by charlesdeluvio on Unsplash
Expanding Revenue Streams Through Unique Merchandise
The introduction of merchandise by Shake Shack and Portillo’s is part of a broader trend among restaurant chains to expand revenue streams beyond food sales. By offering themed items that resonate with their customer base, these chains can tap into consumer preferences and generate additional income. This strategy not only boosts revenue but also enhances brand visibility and fosters customer loyalty through unique and memorable merchandise.
