How to Start a Restaurant With No Experience
Learn how to open a restaurant with no experience by planning your concept, budget, location, team, operations, and successful launch.
Aug 19, 2026
Learn how to open a restaurant with no experience by planning your concept, budget, location, team, operations, and successful launch.
Aug 19, 2026
Payroll advances help restaurant owners give hourly employees earlier access to earned wages while maintaining accurate records, policies, and compliance.
Aug 19, 2026
Panera Bread welcomes Andrew Rebhun as Chief Marketing Officer, succeeding Mark Shambura. Learn about his background at CAVA, El Pollo Loco, and McDonald's.
Aug 20, 2026
Taco Bell’s Taylor Montgomery has been appointed as President of Jack in the Box, positioning him to take over as CEO within a year - signaling major shifts for the QSR brand's future.
Aug 20, 2026
Explore the main types of ordering technology restaurants use to improve accuracy, speed, payments, customer convenience, and operational efficiency daily.
Aug 17, 2026
Learn the eight essential steps of the restaurant payroll process, from tracking hours and calculating wages to payments and recordkeeping.
Aug 17, 2026
Discover how restaurant SMS marketing works, from building subscriber lists and creating campaigns to improving engagement and measuring marketing performance.
Aug 14, 2026
Panera Bread welcomes Andrew Rebhun as its new CMO to spearhead strategic brand growth and transformation, bolstering its vision for 2028.
Aug 17, 2026
The transition of Pizza Hut's CEO, Aaron Powell, marks a pivotal moment for the chain and offers valuable leadership lessons for restaurant owners. Here’s what this executive change could mean for your business.
Aug 17, 2026
Learn how to manage cash flow in your restaurant by tracking finances, controlling costs, forecasting needs, and building cash reserves.
Aug 14, 2026
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Explore how Yum Brands leverages loyalty programs and data-driven insights to drive digital sales growth and enhance customer experience.
Photo by Marshal Quast
Yum Brands' commitment to maximizing customer engagement through robust loyalty programs and data-driven customer insights is evident in the significant growth of its digital sales. The company's digital sales soared by approximately 15% in fiscal 2024, with digital channels contributing to over 50% of the total sales mix. This impressive performance underscores the effectiveness of Yum's digital approach in meeting the evolving needs of its tech-savvy customers.
CEO David Gibbs emphasized the importance of loyalty programs in driving growth and enhancing customer experience. By sharpening the focus on optimizing program effectiveness, Yum Brands aims to deepen consumer engagement and foster repeat visits through personalized, data-driven experiences. One compelling example is KFC, which saw a 12% increase in visit frequency among loyalty members. This success demonstrates the power of loyalty programs in creating a loyal customer base and driving sales.
Photo by Marshal Quast
Yum Brands' strategic use of AI and personalization in its customer engagement strategies is revolutionizing the way brands interact with consumers. By leveraging a combination of operational data, guest experience insights, and consumer behavior patterns, the company has unlocked the potential of hyper-personalization. Initial tests with AI-driven email promotions yielded double the consumer engagement compared to traditional approaches, showcasing the significant impact of AI in enhancing customer interactions.
Photo by Marshal Quast
As Yum Brands continues its digital transformation journey, the integration of loyalty programs, data-driven insights, and AI personalization will play a pivotal role in shaping the future of customer engagement. By scaling AI-driven personalization across all brands and digital channels, the company is poised to create more relevant and engaging consumer interactions. The success of these strategies not only drives sales growth but also fosters long-term brand loyalty and customer satisfaction.