Maximizing Restaurant Development Strategies: Lessons from Cheesecake Factory's Portfolio Approach
Explore how Cheesecake Factory navigates activist pressures and leverages off-premises sales and loyalty programs in its restaurant development.
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Navigating Activist Shareholder Pressures
The Cheesecake Factory Inc. has made waves in the restaurant industry with its steadfast commitment to a portfolio approach to restaurant development. Despite activist shareholder pressure to spin off some of its developing concepts like North Italia, Flower Child, and Culinary Dropout, the company stands firm in its belief in the strength of its diversified portfolio model. By opening 17 restaurants in a single year and setting ambitious targets for future expansion, the company demonstrates resilience amidst external demands.
