The Rise of Jollibee: A Closer Look at Fast Food Franchising Success

Explore how Jollibee's strategic franchising program and unique menu have contributed to its success in the competitive fast-food market.

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Strategic Franchising Program

Jollibee's successful franchising program has been a key driver of its expansion and market penetration. By offering various options such as stand-alone buildings with or without drive-thru, strip mall endcaps, urban storefronts, and exterior mall entrances, Jollibee caters to diverse business needs and locations. The brand's interest in non-traditional locations like airports and college campuses showcases its flexibility and adaptability to high-traffic areas.

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