Hardee's Taps Alisa Gmelich as New President
CKE Restaurants names marketing veteran Alisa Gmelich President of Hardee's, tasking her with rebuilding franchisee trust and driving growth.
Oct 7, 2026
CKE Restaurants names marketing veteran Alisa Gmelich President of Hardee's, tasking her with rebuilding franchisee trust and driving growth.
Oct 7, 2026
Understand overtime rules for restaurant employees, including eligibility, pay calculations, hours worked, compliance requirements, timekeeping, and overtime management.
Oct 7, 2026
POS data helps restaurant owners control food costs by improving purchasing, reducing waste, optimizing portions, analyzing profitability, and managing inventory.
Oct 7, 2026
Hangry Joe's promotes insider Brandon Wilhelm to CEO, prioritizing franchisee profitability over rapid unit growth as the chain expands past 90 locations.
Oct 6, 2026
Portillo's chief people officer Jill Waite departs as new CEO Brett Patterson reshapes leadership with layoffs and fresh executive hires.
Oct 6, 2026
Uber is paying $2.3 billion to acquire ezCater, merging its catering network into Uber Eats and Uber for Business to enter workplace catering.
Oct 6, 2026
A new lawsuit claims McDonald's pricing tool pressures franchisees into algorithmic price-fixing, raising fresh antitrust questions for the chain.
Oct 6, 2026
True Food Kitchen filed for Chapter 11 bankruptcy, closing 12 locations and shrinking to 34 restaurants across 14 states amid $42.1 million in debt.
Oct 5, 2026
Snooze Eatery names industry veteran Amy Hom as COO, starting Sept. 28, to strengthen hospitality and operations ahead of its next growth phase.
Oct 5, 2026
Opening a second restaurant location requires readiness, clear goals, financial planning, funding, smart strategy, standardized operations, strong teams, and careful launch monitoring for sustainable growth.
Sep 30, 2026
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Explore how paid media advertising can revolutionize marketing strategies for restaurant brands, focusing on brand identity and premium menu items to stand out in a competitive market.
Photo by Sandie Clarke
In a rapidly evolving market landscape, restaurant brands are constantly seeking innovative ways to reach and engage their target audience. The shift towards paid media advertising, as highlighted by Lynch, reflects a strategic departure from traditional marketing methods. By leveraging paid media channels, brands like Shake Shack can amplify their message, reach a broader audience, and drive brand awareness at scale.
Differentiation is key in the highly competitive fast-food industry. With an emphasis on brand identity and premium menu items, restaurant brands can carve out a distinct position in the market. By communicating the unique value proposition of their offerings through paid media campaigns, brands can attract discerning consumers looking for quality and authenticity in their dining choices.
Photo by Sandie Clarke
The success of paid media advertising campaigns ultimately boils down to their impact on sales and margins. Fogerty's statement underscores the brand's confidence in the potential of these investments to boost revenue and profitability. By strategically aligning marketing efforts with the promotion of premium menu items and a compelling brand narrative, restaurant brands can create compelling reasons for consumers to choose them over traditional fast-food options.
Photo by Sandie Clarke
Paid media advertising opens up new avenues for engaging with customers across various touchpoints. Through targeted campaigns that resonate with their audience, restaurant brands can foster deeper connections, drive customer loyalty, and create memorable experiences that go beyond the transactional nature of fast-food dining. By crafting compelling stories and visuals that capture the essence of their brand, restaurants can forge lasting relationships with their patrons.
Photo by Sandie Clarke